by Doug Hall | Sep 25, 2019 | Innovation News
It was a Eureka! Moment. I was leading a WHISKeY and Cocktail tasting to raise money for the College of Piping and Celtic Performing Arts of Canada. I gave a 15 minute presentation on the world of WHISKeY and COCKTAILS. Immediately a 50 something male came...
by Doug Hall | Sep 18, 2019 | Eureka! Blog, Innovation News
Research finds that to be successful with marketing you need to communicate your MEANINGFUL UNIQUENESS in 11 seconds! That means you need to be really sharp and precise with the message you use in your headline or the opening to your video. TODAY YOU NEED TO...
by Doug Hall | Sep 11, 2019 | Eureka! Blog, Innovation News
Creating a difference that makes a difference … is the purpose of life. In simple terms a difference that makes a difference is… – A BIG Idea A True INNOVATION A Meaningfully Unique product or service improvement Something that builds PRIDE among workers ...
by Doug Hall | Jul 11, 2019 | Eureka! Blog, Innovation News
Research finds that customers are 3 TIMES more likely to purchases when they LIKE the environment. At the University of British Columbia students were shown the advertisements for products. In one case there was music playing that the students enjoyed. In the other...
by Doug Hall | Jul 5, 2019 | Eureka! Blog, Innovation News
Significant overall sales growth can be realized if: A) You cut your product line by as much at 50%.B) You expand your product line to service all customers. The correct answer is A, you cut your product line by as much as 50%. This has proved itself again and again...
