transforming innovation from a random gamble to a reliable system
for over 35 years Start Your Innovation JourneyOUR evolution


1986 and Today
Eureka! Ranch was founded in 1986 with a mission to turn innovation from an art into a science. In the early years, we were known as corporate inventors, partnering with established companies to create breakthrough ideas for products, services, and businesses. Over time, we evolved, expanding our services to focus on helping organizations build cultures of proactive problem-solving and innovation through training and consulting. We still offer our original “Eureka! Inventing” services, which include new product development, revitalizing existing offerings, and improving flawed work systems.
proud to work with
over 2,000 companies
across 22 countries
experience in Service New Product Engagement Manufacturing Food Service Healthcare Insurance Financial Association Innovation
Innovation engineering: a breakthrough methodolgy
The Eureka! Ranch team pioneered the field of Innovation Engineering, a management science that applies systems thinking to problem-solving and innovation opportunities. This approach fosters a proactive culture where everyone—from front-line workers to leadership—can work together faster, smarter, and more creatively. Through Innovation Engineering, we’ve helped organizations develop more agile, innovative mindsets, driving success in an ever-changing world.
in the spotlight.
Our work has been featured in 9 books, 6 television programs and 100+ articles and interviews.  The most recent is Doug Hall’s (award-winning author and Eureka! Ranch founder) latest book, PROACTIVE Problem Solving.Â
our LEADERSHIP
Our team of diverse thinkers consists of engineers, educators, innovators, programmers, marketers, scientists, operators, artists, statisticians, PhDs, R&D experts, entrepreneurs, and six-sigma black belts.
Eureka! Ranch is led by Maggie Nichols, President and CEO, with founder Doug Hall continuing to work on special projects and innovation research.
Brad Hall
Education Lead, Instructional Designer, Innovation Coach
Corie Spailek
Director of Operations, Innovation Coach
Doug Hall
Founder
Greg Lemmon
Director of Special Projects, Statistician
Lydia Carson
VP, Innovation Systems
Maggie Nichols
CEO & President
Scott Dunkle
VP, Technology