INNOVATIONS IN SELLING drive higher PROFITS

This past weekend I learned the importance of SELLING INNOVATIONS on profitability. The scene was the Artisan Market at the Kentucky’s Edge Bourbon Festival.  Our Brain Brew Custom WHISKeY team had a booth where we introduced our new Riverboat Collection of...

What are you doing today?

During a planning call for a conference I’m speaking at in Madrid. I was asked how I wanted to be introduced I said, “don’t say what I’ve done – that can be read in my bio.” I went on to explain – “Instead of telling people what I’ve done tell them...

Are you talking to the 18% & ignoring the 82%?

It was a Eureka! Moment.  I was leading a WHISKeY and Cocktail tasting to raise money for the College of Piping and Celtic Performing Arts of Canada. I gave a 15 minute presentation on the world of WHISKeY and COCKTAILS.  Immediately a 50 something male came...

The Importance of 11 Seconds

Research finds that to be successful with marketing you need to communicate your MEANINGFUL UNIQUENESS in 11 seconds!    That means you need to be really sharp and precise with the message you use in your headline or the opening to your video. TODAY YOU NEED...