by Greg Lemmon | Aug 28, 2026 | Eureka! Blog
Project Alignment When You're Excited About Your Idea, That's Exactly When You Need a Blue Card Most of the time, when working with clients, we start by coaching leadership on communicating their strategy. We capture that strategy using a one page format called a Blue...
by Greg Lemmon | Aug 27, 2026 | Eureka! Blog
Idea Evaluation Is Your Idea Any Good? Trusting Research in the Age of AI You have an idea. Maybe it's a new product, a new service, or a new way of doing something at your company. The next question is always the same: is it any good? Most people answer that question...
by Greg Lemmon | Aug 25, 2026 | Eureka! Blog
Consumer Research Paired Comparison Tests: A System for Informed Decision Making Have you ever been in a meeting where teams members completely disagree on what to do next? Do you think this happens because one person is super smart and totally knows the future while...
by Greg Lemmon | Aug 17, 2026 | Eureka! Blog
Research · Creativity People vs. Process Does it matter how your people think? I've heard leaders say that they don't think their people are creative enough to solve the challenge they are up against. And given the opportunity we prove them wrong everytime. Follow the...
by Greg Lemmon | Aug 12, 2026 | Eureka! Blog
Marketing · Word of Mouth The Uniqueness Penalty Word of mouth is the most trusted growth engine there is, and meaningful uniqueness is what lights it. But communicating truly unique ideas is easier said than done. Some History How We Know Word of Mouth Works Back...
by Greg Lemmon | Aug 4, 2026 | Eureka! Blog
Strategy · Growth Systems Build the Operating System for Future Growth Your company has systems for running today's business. Here's what it takes to build one for creating tomorrow's. Most leadership teams we sit down with have invested real time and money into...
