Powered by consumer research revealing Millennials don’t buy frozen fish because they’re worried they’ll mess it up, this new brand and technology ensures they will never mess up cooking this to perfection.

In order to create great new products, the entire process of whiskey making had to be reinvented, still fitting within the guidelines but revolutionizing the method, resulting in not only incredible taste and preference, but 9 patents filed.

Helped a non-profit create ideas for new products and services worth 2x their current revenue and a way to expand from regional to national reach.

Taught leadership and staff at nearly every level to be more innovative resulting in more and faster innovation throughout the organization.

After training a team went on to generate concepts to fill new product pipeline. This resulted in a patent awarded for novel non-slip design inspired by racing tire wheels, High-performance tire tread technology grips the floor better, a heavier rubber backing decreases mat movement, a top-selling product in the collection, and the highest traction certification awarded by the National Floor Safety Institute.

Tackling the problem of changing taste, it was time to invent some new dimensions of what tea could be. Resulting in creating the new category “Real Brewed Tea”..

Can we say ahead of it’s time? …or just admit that this one didn’t quite meet expectations. Our role was to create a new taste and the result was a more refreshing cola because there wasn’t a sticky caramel after taste. This is a great example of why we work the entire innovation system and not just the front end.