Explore our Work
Most of our work is of the strictest confidence. We work in innovation after all and the results of our work are not just Intellectual Property, but often filed as provisional patents. So while it means we can’t brag about everything we get to do, it does mean we get to work on some pretty incredible “super top secret” things.
Below are just a handful of examples of our work that we can brag about.
Innovation in Customer Experience (CX)
How do you use CX to overcome industry distrust?
In the automotive care industry, distrust is high:
- 76% of people feel they’ve been sold unnecessary services
- 73%of people feel they’ve been overcharged
- 63% of people have negative past experiences
- 49% of people are concerned work was not performed correctly
SpeeDee Automotive had exemplary customer service and trust ratings with existing customers. But they needed ideas for new services and customer experiences that delivered on the promise of trust in a way new customers would believe. And because they needed to differentiate from the industry, a copy-cat answer wouldn’t do. It needed to be original enough and bold enough to earn a customer’s trust.
Actionable and Disruptive New Products
What is it like to work with the Eureka! Team?
Read a complete description from Samsung on what it was like to work with us to create new product ideas..
Systems Driven Innovation
We’ve been doing “impossible” disruptive innovation for decades. Even in the 90s, our product innovations now only wowed consumers, they were so disruptive that the P&G finance department did an audit of our work versus similar projects and found our work took 16% of the time, at 18% of the cost, and just 10% of staffing.
Understanding the Market
Powered by consumer research revealing Millennials don’t buy frozen fish because they’re worried they’ll mess it up, this new brand and technology ensures they will never mess up cooking this to perfection.
Inventing Real Technology
In order to create great new products, the entire process of whiskey making had to be reinvented, still fitting within the guidelines but revolutionizing the method, resulting in not only incredible taste and preference, but 9 patents filed.
Inventing the big idea for a new category for super-premium cards was a great start. But in order to be successful, American Express needs reliable systems for how to deliver on the brand promises. Incredible and exclusive benefits will drive demand, but the real key to success is the system that makes it work.
Quick Wins and Sustainable Success
1 Day of inventing and accelerating ideas
Helped a non-profit create ideas for new products and services worth 2x their current revenue and a way to expand from regional to national reach.
Over 10 years of never ending innovation
Helped create a system and culture of innovation for a global spirits company, growing profits 1,200% (No, that’s not a typo.)
Training Organizations and Individuals
Everyone, Everywhere, Everyday
Taught leadership and staff at nearly every level to be more innovative resulting in more and faster innovation throughout the organization.
Every person enrolled in online training applies their new skills to their work resulting in hundreds of individual success stories.
Success in various industries
Pipeline & Patents
After training a team went on to generate concepts to fill new product pipeline. This resulted in a patent awarded for novel non-slip design inspired by racing tire wheels, High-performance tire tread technology grips the floor better, a heavier rubber backing decreases mat movement, a top-selling product in the collection, and the highest traction certification awarded by the National Floor Safety Institute.
Pivot and Win
New Technology for Pore Strips was initially unprofitable, but by reinventing marketing and business models it became the #1 beauty product in the USA..
Helped Eveready become more than batteries. The result was two new products.
The first “Smart” Charger and the first Safety & Security Line. We worked together on technology, brand & manufacturing for these new products.
Adapting to Trends
Tackling the problem of changing taste, it was time to invent some new dimensions of what tea could be. Resulting in creating the new category “Real Brewed Tea”..
Ahead of it's time?
Can we say ahead of it’s time? …or just admit that this one didn’t quite meet expectations. Our role was to create a new taste and the result was a more refreshing cola because there wasn’t a sticky caramel after taste. This is a great example of why we work the entire innovation system and not just the front end.
Invented Ideas to increase B2B sales that resulted in their customers increasing usage of current products.
Eureka! Ranch History
Eureka! Ranch was founded more than 35 years ago by Doug Hall. Doug was at P&G and got a record number of innovations shipped in a short period of time with a tiny staff and budget (9 products in 12 months with a team of 3). He did this by using a systems approach because of his knowledge of the work of Dr. W. Edwards Deming, the inspiration for Lean, Total Quality and Six Sigma.
Doug left P&G and founded Eureka! Ranch and started helping large companies like Nike, American Express, and Disney create big, disruptive ideas, which it continues to do today.
By the early 2000s, it became clear that some companies did not have the systems in place to commercialize the disruptive ideas Eureka! Ranch helped create. They would either compromise the ideas (to pass Stage-Gate milestones) or even kill them due to fear of change.
That experience inspired a sabbatical at the University of Maine and the creation of a new field of study, Innovation Engineering®. It includes 48 skills or competencies for creating, communicating, and commercializing meaningfully unique ideas and system driven leadership skills that help innovation leaders implement the system company-wide. It teaches people to create disruptive ideas like we do (not guru, it’s a system), but also teaches them what to do next – all the way to market/implementation.
We found that the preacher teacher approach (lecture then test) did not work, and results varied professor to professor. That’s when we developed the patent-pending Cycles to Mastery® teaching method. In our certification programs, these are submitted to a human grader who provides feedback. Students adjust and submit till approved. No test needed. That’s what we mean by Cycles to Mastery.
On campus the courses are taught under the “Innovation Engineering” brand. For consumers and businesses, it’s available as professional development under the Jump Start Your Brain® (JSYB) brand. We’re making it easier for everyone across the company from the front lines to CEO to learn and apply innovation skills. We have 100s of micro-lessons, tools, badge courses, and certifications that can be customized and plugged into an LMS or accessed through our platform.
Today the Ranch is led by CEO, Maggie Nichols, and a strong cadre of innovators, engineers, educators, and programmers, with founder, Doug Hall, remaining actively engaged as CIO and on special projects.
We help organizations in 3 ways:
1) building their innovation pipeline,
2) improving their innovation process, and
3) training their people to think more innovatively.
We work with large multinationals, non-profits, and small and mid-size companies around the globe to help them think & act smarter, faster & more innovatively.
Let’s Start Something new
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proud to partner,
again & again
We believe the hallmark of good work is repeat. Below are just a handful of 100s companies that we've worked with 5 or more times.