Eureka! Ranch Blog
For decades we’ve helped companies create new innovations for products, services and systems. In most cases those new inventions required more than just a new widget, device or marketing slogan to make them possible.
Every now and again I get the privilege to sit with some great leaders. Some I simply observe – to see what they do and what their followers do in return. But on rare occasion I’ve been lucky enough to get them to slow down – to reveal the running commentary in their own head of why they do, what they do, when they do. This is one such account from early in my career.
Change is hard. Change is scary. Change is uncertain. Change is chaos.
And when something is hard, scary, uncertain and chaotic any human does a cry out – a reach out for help to survive it. It’s often a knee jerk reaction, but a real and fragile reaction all the same.
For years I’ve run projects for large companies, small companies and all in between. And for many of those years our company used a “gimme the ball” approach to creating ideas. And with each session we focused first and foremost on the objective for the session, to make sure we got the company what they needed. The objective setting conversation went something like this…
Most everyone want to be the leader. Over the course of your career you’re groomed and goaded to “get to the top.” Because when you get there, you get to do the real stuff. You get to direct, not do. To make all the best decisions that the yutzes before you missed.
Leading Innovation is about choices. The big choice to do innovation could almost be considered the easy one. Innovation is shown to make a meaningful impact to a bottom line, to a company’s return, to employee pocket books and morale. Doing the new thing isn’t necessarily hard, it’s NOT doing other things that forces you to make choices that’s hard.
Innovation is NOT OFTEN LOVED
Innovation requires CHANGE
Innovation activates organizational RESISTANCE
3 Finger Lakes’ wineries tell the story of innovation from a crazy innovator to a brand that over the years has lost its soul.
Recently I took a journey through 50+ years of innovations that I’ve worked on. From this I’ve come to the conclusion that to invent REALLY BIG IDEAS – you MUST separate idea generation from reality.