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Eureka! Ranch Blog

Innovation is Often About Things You DON’T Do

Innovation is Often About Things You DON’T Do

Leading Innovation is about choices.  The big choice to do innovation could almost be considered the easy one.  Innovation is shown to make a meaningful impact to a bottom line, to a company’s return, to employee pocket books and morale. Doing the new thing isn’t necessarily hard, it’s NOT doing other things that forces you to make choices that’s hard.

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2020  VS.  1986

2020  VS.  1986

2020 has me thinking on how things have changed in the 34 years since I founded the Eureka! Ranch.
In 1986 Consumer Products were the thought leaders of innovation and the focus was on creating line extensions, category segmentations and gurus.
In 2020 the thought leaders are more varied with industrial, medical, CBD/THC, services, internet, artificial intelligence, and banking all focused on innovation.

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