by Greg Lemmon | Aug 12, 2026 | Eureka! Blog
Marketing · Word of Mouth The Uniqueness Penalty Word of mouth is the most trusted growth engine there is, and meaningful uniqueness is what lights it. But communicating truly unique ideas is easier said than done. Some History How We Know Word of Mouth Works Back...
by Greg Lemmon | Dec 17, 2021 | Eureka! Blog
The Eureka! Ranch started measuring word of mouth diffusion and running experiments in 2010. Back then companies had concerns over growing advertising costs and were looking for alternative ways to drive awareness for their new offerings. Well, today is no different....
