2020  VS.  1986

2020 has me thinking on how things have changed in the 34 years since I founded the Eureka! Ranch. In 1986 Consumer Products were the thought leaders of innovation and the focus was on creating line extensions, category segmentations and gurus. In 2020 the thought...

The Importance of 11 Seconds

  Research finds that to be successful with marketing you need to communicate your MEANINGFUL UNIQUENESS in 11 seconds!  That means you need to be really sharp and precise with the message you use in your headline or the opening to your video. TODAY YOU NEED TO...