fbpx
+1 513 271 9911

Real life event last Thursday.   It started with an early morning call with a client in Europe.   She had an emergency need for ideas and Market Research Data Today. 

 

Completed inventing session with another client at 1:00 pm. 

During the drive to the Airport organized experts and testing resources.

2- 4:pm:  Wrote Six Concepts with ideas and advice from Experts

4pm: Designed questionnaire using advanced Innovation Engineering Rapid Test System

4:15pm: Uploaded concepts for Testing

4:30pm: Test in the field and headed to gate to get on plane back to Cincinnati

7:30pm: Plane landed. Test is complete. Opened computer in car (someone else was driving) and reviewed test results from 400 base equivalent test.   Outstanding scores.  Started draft of report

8:15pm: Home.  Hugged wife and enjoyed a Cocktail with her – mine was an Embassy made with our Old Dexter Whiskey 🙂

9:15pm: Finished final report

9:45pm: Emailed final report to client in Europe to review when she wakes up

6:00 am email from client – “WOW this is so helpful.”   Client does meeting to present findings

All good

This my friends in what we mean when we say increased innovation speed and decreased risk

PastedGraphic-4

If you have an innovation, marketing, product concept and or testing emergency give us a call.  24/7 we can get it resolved.

 

IMPORTANTLY – this is not a random event – YOU CAN AQUIRE the SKILLS AND TOOLS to work at this speed all the time.