by Greg Lemmon | Dec 17, 2021 | Eureka! Blog
The Eureka! Ranch started measuring word of mouth diffusion and running experiments in 2010. Back then companies had concerns over growing advertising costs and were looking for alternative ways to drive awareness for their new offerings. Well, today is no different....
by Lydia Carson | Dec 6, 2021 | Eureka! Blog
Leaders and employees often express dissatisfaction with the effectiveness of their company’s strategic planning process. Clearly, it’s a problem if there is no strategy, but even when leadership has developed a strategy, too often it’s not properly “activated.” In...
