How to set a price

Consumer Pricing Research No Single Question Will Tell You the Ideal Price But with a learning mindset, each cycle of research can build confidence. In our last post, we shared that 82% of UK adults want everyone to pay the same price. Read it here. One honest price....

Dynamic Pricing and Business Model Innovation

Business Model Innovation Dynamic Pricing and Business Model Innovation When you can't change the product, change how customers pay for it. When working with teams who want to innovate and grow, but can't change the product, changing the business model is an option....