by Greg Lemmon | Dec 17, 2021 | Eureka! Blog
The Eureka! Ranch started measuring word of mouth diffusion and running experiments in 2010. Back then companies had concerns over growing advertising costs and were looking for alternative ways to drive awareness for their new offerings. Well, today is no different....
by Corie Spialek | Dec 13, 2021 | Eureka! Blog
Now that we are in the midst of the end of the year holidays, I am certain many of us are thinking of gingerbread, peppermint, hot chocolate, and cookies. But, how many of us are thinking about innovations as well? I can assure you that many innovations are...
by Maggie Nichols | Sep 9, 2021 | Eureka! Blog
For decades we’ve helped companies create new innovations for products, services, and systems. In most cases, those new inventions required more than just a new widget, device, or marketing slogan to make them possible. They required an entirely new business model....
by Maggie Nichols | Jul 7, 2021 | Eureka! Blog
For years I’ve run projects for large companies, small companies, and all in between. And for many of those years, our company used a “gimme the ball” approach to creating ideas. And with each session we focused first and foremost on the objective...
by Doug Hall | Jun 23, 2021 | Uncategorized
“WOW. I didn’t know it was possible,” said a Kentucky Bourbon expert – after tasting his personal bourbon…designed by our Bourbon Wizard A.I. app…and crafted by our medically precise barrel blending machine in 12 seconds. It’s not “magic” that makes the...
