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Need a Big Idea? Think Like an Old Person

David Epstein’s research got me thinking about how I’m approaching the creation of Brain Brew Custom WHISKeY and Franchising at age 62 versus when I founded Eureka! Ranch & AcuPOLL at ages 25 and 30. There are three things I am doing differently today: I am More...

2020  VS.  1986

2020 has me thinking on how things have changed in the 34 years since I founded the Eureka! Ranch. In 1986 Consumer Products were the thought leaders of innovation and the focus was on creating line extensions, category segmentations and gurus. In 2020 the thought...