Research finds that customers are 3 TIMES more likely to purchases when they LIKE the environment.
At the University of British Columbia students were shown the advertisements for products. In one case there was music playing that the students enjoyed. In the other case they were playing music that annoyed the students.

Significant overall sales growth can be realized if:
A) You cut your product line by as much at 50%.B) You expand your product line to service all customers.
The correct answer is

Years ago at Procter & Gamble my team and I were trying to sort out what to do after having just gotten some horrible product testing results. Tim Feely, who I believe was a Product Development Director at the time, stopped into the meeting and told us, “Numbers are your friend when innovating.”    

A wise man taught me recently the difference between a Bartender and a Mixologist.   

A Mixologist is a guru who creates cocktails. The mixologist is a celebrated celebrity.
A Bartender is a friend who creates connections. The bartender is a teacher, listener and friend. 

The following is my first draft of a commencement speech to a Graduate school that I’m giving in May. I’d love your ideas and advice.

Family and friends this is a very special group of people. To be awarded an advanced degree requires that the candidate formally or informally make an original contribution to the world’s knowledge.

The last song of the Broadway musical Kinky Boots is a lesson to everyone “You change the world when you change your mind.”
A mindset of curiosity discovers new ideas.
A mindset of experimentation sparks fresh ideas.
A mindset of learning sees failure as a critical step in the journey of innovation success.
A mindset of discovery enables serendipity.