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Eureka! Ranch Blog

Growing a Sustainable Culture of Innovation

Growing a Sustainable Culture of Innovation

Imagine a world where across your 10K person organization you had 1K people innovating in their sphere of influence. They were consciously thinking smarter, faster and more innovatively about their daily tasks.
Research is finding that if you ignite just 10% of your people – you set off unstoppable momentum towards culture change.

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The Importance of 11 Seconds

The Importance of 11 Seconds

Research finds that to be successful with marketing you need to communicate your MEANINGFUL UNIQUENESS in 11 seconds!   
That means you need to be really sharp and precise with the message you use in your headline or the opening to your video.
TODAY YOU NEED TO REVERSE YOUR MESSAGE.

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3 IS THE MAGIC NUMBER

3 IS THE MAGIC NUMBER

Research finds that customers are 3 TIMES more likely to purchases when they LIKE the environment.
At the University of British Columbia students were shown the advertisements for products. In one case there was music playing that the students enjoyed. In the other case they were playing music that annoyed the students.

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Numbers are Your Friend when Innovating

Numbers are Your Friend when Innovating

Years ago at Procter & Gamble my team and I were trying to sort out what to do after having just gotten some horrible product testing results. Tim Feely, who I believe was a Product Development Director at the time, stopped into the meeting and told us, “Numbers are your friend when innovating.”    

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Innovation Mixologists & Bartenders

Innovation Mixologists & Bartenders

A wise man taught me recently the difference between a Bartender and a Mixologist.   

A Mixologist is a guru who creates cocktails. The mixologist is a celebrated celebrity.
A Bartender is a friend who creates connections. The bartender is a teacher, listener and friend. 

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