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Eureka! Ranch Blog

Take a Minute to Think About 2,000 Tomorrow’s from Now

Take a Minute to Think About 2,000 Tomorrow’s from Now

For years I’ve run projects for large companies, small companies and all in between.  And for many of those years our company used a “gimme the ball” approach to creating ideas.  And with each session we focused first and foremost on the objective for the session, to make sure we got the company what they needed.  The objective setting conversation went something like this…

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Get the “Close to the Work” ReEnergizer

Get the “Close to the Work” ReEnergizer

Most everyone want to be the leader. Over the course of your career you’re groomed and goaded to “get to the top.” Because when you get there, you get to do the real stuff. You get to direct, not do. To make all the best decisions that the yutzes before you missed.

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Innovation is Often About Things You DON’T Do

Innovation is Often About Things You DON’T Do

Leading Innovation is about choices.  The big choice to do innovation could almost be considered the easy one.  Innovation is shown to make a meaningful impact to a bottom line, to a company’s return, to employee pocket books and morale. Doing the new thing isn’t necessarily hard, it’s NOT doing other things that forces you to make choices that’s hard.

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2020  VS.  1986

2020  VS.  1986

2020 has me thinking on how things have changed in the 34 years since I founded the Eureka! Ranch.
In 1986 Consumer Products were the thought leaders of innovation and the focus was on creating line extensions, category segmentations and gurus.
In 2020 the thought leaders are more varied with industrial, medical, CBD/THC, services, internet, artificial intelligence, and banking all focused on innovation.

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