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2020  VS.  1986

2020 has me thinking on how things have changed in the 34 years since I founded the Eureka! Ranch. In 1986 Consumer Products were the thought leaders of innovation and the focus was on creating line extensions, category segmentations and gurus. In 2020 the...

Giving  Thanks  for  tastes  & Smells

This morning as I exercised my mind wandered to a dear friend Scott Macaulay – who passed away from cancer way to soon.   In his last year of life he spent time really noticing smells, tastes, sights and sounds.   I remember him commenting on the aroma...

nothing beats being on the front lines

Nothing beats – seeing, feeling and experiencing on the front lines.  If you are working on an innovation my advice is to make some, sell some and learn a ton!  This past Saturday we opened our Brain Brew Distillery at the Eureka! Ranch just outside of...

Growing a Sustainable Culture of Innovation

Imagine a world where across your 10K person organization you had 1K people innovating in their sphere of influence. They were consciously thinking smarter, faster and more innovatively about their daily tasks. Research is finding that if you ignite just 10% of your...

INNOVATIONS IN SELLING drive higher PROFITS

This past weekend I learned the importance of SELLING INNOVATIONS on profitability. The scene was the Artisan Market at the Kentucky’s Edge Bourbon Festival.  Our Brain Brew Custom WHISKeY team had a booth where we introduced our new Riverboat Collection of...