The Importance of 11 Seconds

Research finds that to be successful with marketing you need to communicate your MEANINGFUL UNIQUENESS in 11 seconds!    That means you need to be really sharp and precise with the message you use in your headline or the opening to your video. TODAY YOU NEED...

Creating A Difference That Makes a Difference

Creating a difference that makes a difference … is the purpose of life.    In simple terms a difference that makes a difference is… –  A BIG Idea A True INNOVATION A Meaningfully Unique product or service improvement Something that builds PRIDE...

3 IS THE MAGIC NUMBER

Research finds that customers are 3 TIMES more likely to purchases when they LIKE the environment. At the University of British Columbia students were shown the advertisements for products. In one case there was music playing that the students enjoyed. In the other...

How Focus Can Change Your Business

Significant overall sales growth can be realized if: A) You cut your product line by as much at 50%.B) You expand your product line to service all customers. The correct answer is A, you cut your product line by as much as 50%. This has proved itself again and again...

Numbers are Your Friend when Innovating

Years ago at Procter & Gamble my team and I were trying to sort out what to do after having just gotten some horrible product testing results. Tim Feely, who I believe was a Product Development Director at the time, stopped into the meeting and told...

How Leadership can Learn to TRUST their Teams

After 48 years of innovating and 33 years of consulting – I believe that the ROOT CAUSE of a lack of innovation at most companies is the lack of TRUST that leaders have in the ability of their teams to innovate successfully. This lack of trust sets off a chain...

Innovation Mixologists & Bartenders

A wise man taught me recently the difference between a Bartender and a Mixologist.    A Mixologist is a guru who creates cocktails. The mixologist is a celebrated celebrity. A Bartender is a friend who creates connections. The bartender is a teacher,...