Eureka! Ranch Blog
Yes! You Can Run an Innovation Session While Working Remotely.
A big question we hear a lot is, "Is it possible to hold an innovation session when we are all working remotely and we can not be together in person?" And the answer is YES and it is possible for it to be very successful. Check out this amazing story from our friend...
2020 VS. 1986
2020 has me thinking on how things have changed in the 34 years since I founded the Eureka! Ranch.
In 1986 Consumer Products were the thought leaders of innovation and the focus was on creating line extensions, category segmentations and gurus.
In 2020 the thought leaders are more varied with industrial, medical, CBD/THC, services, internet, artificial intelligence, and banking all focused on innovation.
“911 Emergency” Innovation Speed
Real life event last Thursday. It started with an early morning call with a client in Europe. She had an emergency need for ideas and Market Research Data Today.
A Millenial in Athens Greece Opened my eyes this week
The past few days I’ve had the honor of speaking at the Singularity University event in Greece. Greece’s role in the creation of democracy is well known. It gave power to the people.
Growing a Sustainable Culture of Innovation
Imagine a world where across your 10K person organization you had 1K people innovating in their sphere of influence. They were consciously thinking smarter, faster and more innovatively about their daily tasks.
Research is finding that if you ignite just 10% of your people – you set off unstoppable momentum towards culture change.
The Importance of 11 Seconds
Research finds that to be successful with marketing you need to communicate your MEANINGFUL UNIQUENESS in 11 seconds!
That means you need to be really sharp and precise with the message you use in your headline or the opening to your video.
TODAY YOU NEED TO REVERSE YOUR MESSAGE.
Creating A Difference That Makes a Difference
Creating a difference that makes a difference…is the purpose of life.
In simple terms a difference that makes a difference is…
3 IS THE MAGIC NUMBER
Research finds that customers are 3 TIMES more likely to purchases when they LIKE the environment.
At the University of British Columbia students were shown the advertisements for products. In one case there was music playing that the students enjoyed. In the other case they were playing music that annoyed the students.
How Focus Can Change Your Business
Significant overall sales growth can be realized if:
A) You cut your product line by as much at 50%.B) You expand your product line to service all customers.
The correct answer is