PUBLISHED WORKS
Newest Release
DRIVING EUREKA!
Problem-Solving with Data-Driven Methods and the Innovation Engineering System
Best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself―and your team―to innovate, succeed, and do amazing things that matter, on a daily basis.
One-Hour Abridged Audio
Driving Eureka! Podcast
After spending years hosting Brain Brew, a national radio show on public radio for innovators and entrepreneurs, Doug Hall has returned to share news, hope and wisdom on doing and leading innovation.
Books
JUMP START YOUR BRAIN
A Proven Method For Increasing Creativity 500%
Jump Start Your Brain is a fun, inspiring and insightful how-to look at maximizing your brain’s power and putting productive creativity to work for you.
“Required reading. Hall reveals how you can retrain your brain to think of more creative ideas. The book is funny and packed with anecdotes.” – Entrepreneur Magazine
JUMP START YOUR MARKETING BRAIN
Truths, Tactics & Techniques For Measurable Success
This book is a DEEP DIVE into the complex world of sales and marketing. It’s for those with a genuine commitment to measurably improving their success rate.
It was originally published in hardcover as Meaningful Marketing. The book won critical acclaim but its “academic style” prevented it from reaching the mass audience of Jump Start Your Business Brain. A comprehensive redesign and rewrite has added caffeinated energy as well as even more meaningful advice and ideas for improving your sales and marketing success rates.
JUMP START YOUR BUSINESS BRAIN
Win More – Lose Less & Make More Money with Your Sales, Marketing & Innovation Efforts
Jump Start Your Business Brain details six principles for measurably improving your marketing and innovation success rates.These principles are the core religion that Doug and his Eureka! Team leverage when working with the big guys-companies like Procter & Gamble, Frito-Lay and Bank of America.
However, the little guys and non-profits can leverage them as well. In fact, the book cites real cases of small business owners who’ve realized a 10 to 50% increase in sales as a result of applying the six principles.
MAKING THE COURAGE CONNECTION
How People Get from Fear to Freedom – and How You can Too
Making the Courage Connection is a look at courage, through an inspiring blend of essays and real-life profiles of people with the gumption to live their lives to the fullest.
“It takes courage to live in our world today. Making the Courage Connection tells, in an interesting and dramatic way, how one can make life worth living by taking control.” – Ruth Stafford Peale, widow of Norman Vincent Peale, Author The Power Of Positive Thinking
White Papers
While we’ve written a number of position papers, contributions to articles and discovery pieces, below are just a few of our most downloaded papers.
3 Simple Principles for thinking About innovation Training
Over the past decade, the we have been experimenting, failing, and pouring over the academic research to find the most reliable methods for transforming an organization’s culture to one that embraces and practices innovation.
What we’ve learned is that the transformation can be achieved with three simple principles in mind: autonomy for your employees to opt in, the opportunity to apply a new skill set and mindset, and a sense of belonging to something greater than a job or silo. But, what does that mean? Download the e-book and find out!
Authored by:
Maggie Pfeifer, VP of Education, Eureka! Ranch
Why Merwyn Simulated Test Marketing Helps You Make Smarter Business Development Decisions
Merwyn is a revolutionary approach to business development decision-making. However, the elements that drive success with Merwyn and the Marketplace, are ageless. To win, managers must develop bold, customer-driven concepts and communicate them with outstanding overtness, clarity and focus.
The purpose of this paper is to provide our rationale regarding the system’s pedigree and, more importantly, how it is that Merwyn can be more predictive of actual marketplace results than classic concept testing.
Co-Authored by:
Greg Lemmon, Statistician, Eureka! Ranch
Doug Hall, CEO/Founder, Innovation Engieneering Institute
Psychological Drivers of Business Technology Innovation
This academic article outlines, with empirical evidence, what drives innovation success. Thanks to years of measurement by the Eureka! Ranch and the Innovation Engineering Institute, the robust data set gives a unique and data-grounded peak into what really makes innovation take hold.
It concludes: The most significant drivers of innovation are the system for innovation and the clarity of a proactive strategy on the part of the company. Top management must proactively develop a system that encourages widespread participation in innovation and guides the direction toward it.
The purpose of this paper is to provide our rationale regarding the system’s pedigree and, more importantly, how it is that Merwyn can be more predictive of actual marketplace results than classic concept testing.
Co-Authored by:
Dr. Lynn Kahle, University of Oregon
Greg Lemmon, Statistician, Eureka! Ranch
Doug Hall, CEO/Founder, Innovation Engieneering Institute