One thing that separates the Ranch from other innovation experts is a relentless focus on measurement, statistical analysis, and development of reproducible systems of innovation.  To that end, over the past 30 years the Ranch team has conducted quantitative research and live experiments on over 26,000 innovation concepts, over 15,000 teams and over 100,000 individuals during the process of creating and commercializing innovations. 

Beyond corporate applied work, the ranch has a number of efforts to help students, non-profits, communities and small companies. Eureka! Ranch founder, Doug Hall, has published 7 business books and is currently the host of Driving Eureka!, a podcast (with matched newsletter) to help people find, filter and fast track big ideas for their career, company and community. In May of 2002, he and Maggie Nichols (Eureka! Ranch CEO) ran the first Eureka! Ranch small business innovation program in Scotland.  It was then licensed to providers in the USA, Canada and Scotland who within a few years worked with over 300 companies. 

In 2006, Innovation Engineering created and accepted as a new field of study and leadership science. It’s first course taught at the University of Maine.  Now it’s taught as an undergraduate minor and major certificate program in across the US and Canada.  In 2010 it was made commercially available for individuals and companies through courses, tools and projects applying this new discipline.

You’ll find at the ranch an insatiable desire to do cool s#!t that matters. That mantra is the reason staff goes to unreasonable lengths to push beyond “ok.” That’s the reason they do dozens of learning cycles in the time others would have done just one. That’s the reason why “What did you learn?” follows every meeting and moment.

The Ranch team includes statisticians, a patent lawyer, human system experts and leading edge programming experts who together develop and deliver intelligent tools and work systems that enable and empower people to take ideas to market faster and with less risk. 


Much of the work of Innovation Engineering has been pioneered by Eureka! Ranch Founder, Doug Hall.  Doug has written a number of award winning business books on Innovation.


A Proven Method For Increasing Creativity 500%

Jump Start Your Brain is a fun, inspiring and insightful how-to look at maximizing your brain’s power and putting productive creativity to work for you.

“Required reading. Hall reveals how you can retrain your brain to think of more creative ideas. The book is funny and packed with anecdotes.” – Entrepreneur Magazine


Truths, Tactics & Techniques For Measurable Success

This book is a DEEP DIVE into the complex world of sales and marketing. It’s for those with a genuine commitment to measurably improving their success rate.

It was originally published in hardcover as Meaningful Marketing. The book won critical acclaim but its “academic style” prevented it from reaching the mass audience of Jump Start Your Business Brain. A comprehensive redesign and rewrite has added caffeinated energy as well as even more meaningful advice and ideas for improving your sales and marketing success rates.


Win More – Lose Less & Make More Money with Your Sales, Marketing & Innovation Efforts

Jump Start Your Business Brain details six principles for measurably improving your marketing and innovation success rates.These principles are the core religion that Doug and his Eureka! Team leverage when working with the big guys-companies like Procter & Gamble, Frito-Lay and Bank of America.

However, the little guys and non-profits can leverage them as well. In fact, the book cites real cases of small business owners who’ve realized a 10 to 50% increase in sales as a result of applying the six principles.


How People Get from Fear to Freedom – and How You can Too

Making the Courage Connection is a look at courage, through an inspiring blend of essays and real-life profiles of people with the gumption to live their lives to the fullest.

“It takes courage to live in our world today. Making the Courage Connection tells, in an interesting and dramatic way, how one can make life worth living by taking control.” – Ruth Stafford Peale, widow of Norman Vincent Peale, Author The Power Of Positive Thinking


Innovation is about productive imagination.

It’s about ideas with a purpose.  The purpose can be for making a profit, igniting social change or simply making a difference with our personal lives.

Engineering is about application to the real world.

The Chemist studies the compositions, properties and activity of organic and inorganic substances.   The Chemical Engineer applies the Chemist’s discoveries in real world of factories, production and manufacturing.
Studying Innovation Engineering does not make you an “engineer” as that is a title reserved for those who have passed the requirements set up by engineering trade associations for certification as a Professional Engineer.


Innovation Engineering teaches & applies discipline, problem solving, experimentation & systems thinking.


Problem-Solving with Data-Driven Methods and the Innovation Engineering System

Best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself―and your team―to innovate, succeed, and do amazing things that matter, on a daily basis.


From Small to Mid-Size to the Fortune 100


Over the years, organizations large and small have used the Innovation Engineering methods to grow their people, accelerate innovation projects, and transform their culture.  Below is a sampling of the companies that you might recognize.

  • 3M

  • ABC Television

  • ACCI

  • Alliance Data

  • Alliance for Children & Families

  • American Express

  • American Express Small Business Services

  • American Marketing Association

  • Ameritech

  • Amurol Confections

  • Anheuser-Busch

  • AOL

  • Apple Processors Association

  • AT&T Calling Card Services

  • AT&T Internet Services

  • Avon Products

  • Babson College

  • Baldwin Wallace University

  • Bank of America

  • Barber Foods

  • Barilla

  • Batesville Casket

  • Bayer

  • Bel Kaukana

  • Best Buy

  • Binney & Smith

  • BioLab

  • Blockbuster

  • Borden

  • Bosch

  • BOSE

  • Boston Market

  • Bullshooter

  • Bush Brothers & Company

  • Cadbury Schweppes

  • Campbell Soup

  • Campbell Taggert

  • CapitalOne

  • Cascades

  • Catfish Candy

  • Celestial Seasonings

  • Centocor

  • Cervélo Cycles

  • Chase Bank (formerly Bank One)

  • Chattem Consumer Products

  • Chrysler

  • Cincinnati Art Museum

  • Cincinnati Bell

  • Cincinnati Chamber of Commerce

  • Cincinnati Symphony

  • Cincom

  • Cintas

  • Citrix Online

  • Club Car

  • Coca-Cola

  • College Board

  • Comcast Cellular

  • Compaq

  • Congressman Rob Portman

  • Continental Baking

  • Coors Brewing Company

  • Coppertone

  • Covidien

  • Crayola

  • Dairy Queen

  • Darden Business School

  • Digital Equipment Corporation

  • Disney Development Company

  • Disney Institute

  • Dow Brands

  • Dreyer’s

  • Dr. Pepper Snapple Group

  • DRS Technologies, Inc.

  • dunnhumby

  • Duquesne University

  • Duracell

  • ebay

  • Energy USA

  • Ethicon Endo-Surgery

  • Eveready Battery Company

  • EyeMed Vision Care

  • Federated

  • Fidelity Investments

  • First USA

  • Flexible Products

  • Folgers Coffee Company

  • Ford Motor Company

  • ForeThought

  • Fortis Health

  • Foster Farms

  • Frito-Lay

  • Gardetto’s

  • Gatorade

  • Gebauer Company

  • Gerber

  • G&J Pepsi Bottling

  • Givaudan

  • Give Kids the World

  • GlaxoSmithKline

  • GO Interactive

  • GOJO

  • Graftech

  • Green Giant

  • GTE Directory Services

  • Hamilton Beach

  • Healthy Directions

  • Hershey

  • Heublein

  • Hewlett-Packard

  • High Liner Foods

  • Hillenbrand Industries

  • Hillshire Kahns

  • Humana

  • Hussmann Corporation

  • IMS Health

  • Infantino

  • Innovation Network Members

  • International Data Group

  • International Truck and Engine

  • James River

  • Jergens

  • Jeyes

  • Jif

  • John Hancock

  • Johnny Walker

  • John Morrell Meats

  • Johnson & Johnson

  • JP Morgan Chase

  • Keebler

  • Kellogg’s

  • Key Bank

  • Kimberly Clark

  • Kodak

  • Kraft General Foods

  • L-3

  • Labatt’s

  • LCI

  • Lego

  • Lifesavers

  • Lincoln Electric

  • Lipton

  • Lockheed Martin

  • M&M/Mars

  • March of Dimes

  • Marketing Intelligence Service

  • Mattel

  • McGraw-Hill

  • Medeco Security Lock

  • Meggitt Aircraft Braking Systems

  • Mercedes-Benz

  • Mercury Boats

  • Miller

  • Minnesota Power

  • Molson

  • Monroe Shocks and Struts

  • Monsanto

  • Montgomery Inn

  • Morningstar Foods

  • MotorUP

  • Nabisco

  • National City

  • National Leukemia Society

  • National Retail Federation

  • National Wildlife Federation

  • NiSource

  • NBA

  • Nestle

  • Newell Office products

  • Nike

  • Ocean Spray

  • Ohio Credit Union League

  • Payless Shoes

  • Parker Brothers

  • Pennzoil

  • Pepsi-Cola

  • Pillsbury

  • Pizza Hut

  • Planters

  • Play Power

  • Playtex Family Products

  • Pon

  • Pop-Tarts

  • Pringles

  • Procter & Gamble

  • Publisher’s Clearing House

  • Quaker Oats

  • Ralston Purina

  • Random House

  • Reckitt-Benckiser

  • Reynolds Metals

  • Roche Diagnotics

  • Rubbermaid

  • Rust-Oleum

  • Schering Plough

  • Schlumberger

  • SC Johnson

  • Scott’s Lawn Care

  • Seagrams

  • Sears

  • Servatii’s Pastry Shop

  • Sherwin Williams

  • Simmon’s

  • Slush Puppie

  • Smith Kline Beecham

  • Snapple

  • SNET

  • Solaris

  • Southern States

  • Southwestern Bell

  • Stamps.com

  • Sweetheart Cup

  • TGIFridays

  • Tall Stacks

  • Tennant

  • Tenneco Automotive

  • Tesco

  • The Edrington Group

  • The HoneyBaked Ham Company

  • The Kellen Company

  • The Polk Company

  • The Wooster Brush Company

  • Thomas J. Lipton

  • Toyota

  • Trek Bicycle Corporation

  • Triarc Beverages

  • Trident Seafood

  • Tyson

  • Tyson Food Service

  • Unilever

  • United Way

  • University of Maine

  • University of Minnesota

  • US West

  • U.S. House of Representative – House Budget Committee

  • Van den Bergh Foods

  • Van Melle Candy

  • Vision Ease

  • Visteon Automotive

  • Vlassic Foods

  • Walker Mufflers

  • Walmart

  • Walt Disney Consumer Products

  • Walt Disney Home Video

  • Walt Disney Imagineering

  • Waste Management

  • Welch’s

  • Western Publishing

  • Western Union

  • Wingspanbank.com

  • Worksite Lighting

  • Wright Express

  • YMCA

  • Young Entrepreneurs Organization Members

  • Young Presidents Organization Members


“Innovation Engineering is a complete business operating system at a gold standard level, done in a way that’s completely unique from the way that anyone else does it in the world.”
Ken Grier

The Edrington Group

“Now we run everything through Innovation Engineering. Since we’ve done that, we’ve been able to see improvement in efficiencies on our manufacturing floor and in our product development. We have a lot more acceleration.”
Bill Mathews

CEO, Worksite Lighting

“I see excitement from people involved in (Innovation Engineering). You hear the chitter-chatter. And the best thing is you hear them talking about projects we’re not working on, saying, ‘Hey, I was thinking about this the other weekend. This would be really neat if we could do…’ It’s getting excitement within the organization – we see that we’re going somewhere.”
Jim Hlebovy

Manager of Product Engineering, Gebauer Company