About US

the Long-View

When it comes to innovation, we’ve been around a LONG time.  We worked in innovation before it was popular.  Before it was a buzz word.  We’ve seen trends come and go.  We’ve seen real breakthroughs, real struggles to make something substantial happen.  And we’ve been right in the middle of it – fighting the good fight to effect change to make this world a cooler, better place.

But make no mistake, just because we’re “seasoned” it doesn’t make us stale.  As any good innovation would, we’ve evolved – dramatically.  We’re on the 10th generation of our invention process.  We’ve spent $25M on R&D on smarter, better methods for innovation.

If you’ve worked with us before, thank you.  Our time together helped us all get smarter.  

But the real benefit of being pedigreed and having done literally 100s of innovation projects?  We get to see the long view.  We see the root cause of innovation success and failure.  We see the essential role of people in innovation, and we don’t get distracted with fads or gimmicks. 

Do we help people and companies find, filter and fast track innovations to fuel growth?  You bet.  But does that serve a bigger mission?  Absolutely.

Our mission:  To change the world by ENABLING INNOVATION by Everyone, Everywhere, Every Day.

The world is fraught with problems.  But if we’re all more innovative – every single one of us… and if our organizations have a culture and system that enables that innovation in all ways… Well, that’s a world we want to be part of.

Or, as the folks that complete our courses often say, we want to enable innovation so people can do “cool s#!t that matters.”

And whether we do a project together, you’re taking one of our courses or using our methodology to innovate – you’re part of that change too.

Recent Innovation R&D Accomplishments

We believe that  any good innovation firm should be able to answer the question, “What innovations have you shipped in your own industry?  How are you different than you were 3 years ago?”  Below are a list of innovations, breakthroughs and original R&D we’ve pioneered in the field of innovation.

NUMBER 1 IN THE WORLD

The demand for a smarter and faster innovation system is so great that Innovation Engineering has taken off.  Here are the numbers:

  • Innovations worth $16 billion in net marketplace value in active development.
  • Over 35,000 trained
  • Over 50 Innovation Engineering Network partners – colleges, universities and consultancies. 
  • Thought Leading Companies that have contributed data and insights to the movement include: Procter & Gamble, Walmart, Toyota Manufacturing, Nestle, Walt Disney, Nike, American Express, Ford Motor Company, and thousands of others.

THE WORLD'S FIRST VALIDATED METRICS SYSTEM FOR INNOVATION

Modeling innovation metrics can be tricky because there are so many unknowns.  Innovation Engineering metrics actually incorporate that variation to create models so predictive Jim Filliben of the National Institute of Standards and Technology presented a paper validating the approach.  

    INVENTED & VALIDATED A SYSTEM THAT IS 500% MORE EFFECTIVE THAN BRAINSTORMING

    The Stimulus Response® method makes it easy for anyone to create innovate solutions to their daily challenges and business problems.

      INVENTED & VALIDATED AN IDEA DECISION SYSTEM THAT IS 7X SMARTER THAN HUMANS

      Merwyn Rapid Research® research provides data grounded principles for improving odds of success plus a quantitative assessment that tells you the true odds of success. 

        VALIDATED - INCREASED INNOVATION SPEED (UP TO 6X) AND DECREASED RISK (UP TO 10X SUCCESS)

        Step change improvement in innovation metrics is a result of transitioning from a “guru” model for innovation to enabling innovation by everyone through applying System Driven Innovation® principles of Dr. W. Edwards Deming.

          THE WORLD'S FIRST 5 YEAR FINANCIAL FORECAST FOR INNOVATION

          Using a blend of Fourt Woodlock & Bass Diffusion models, the 5 Year Life Cycle model can predict sales over 5 years & the impact of diffusion on word-of-mouth.

            THE WORLD'S FIRST APPLICATION OF "PLAN, DO, STUDY, ACT" INTO INNOVATION PROJECT MANAGEMENT

            Deming’s Plan, Do, Study, Act method for never-ending improvement goes beyond principle.  The Innovation Engineering Labs Project Management tool makes “PDSA” a built in part of the work process, ensuring that learning & documentation are natural parts of every innovation project.

              INVENTED & VALIDATED A TEACHING SYSTEM THAT IS 200 TO 400% MORE EFFECTIVE WITH ADULTS

              Patent-pending Cycles to Mastery® enables everyone who is willing to achieve mastery. 

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              VALIDATED AS "BREAKOUT INNOVATION SYSTEM” BY STANFORD

              A team of Stanford researchers found that most “innovation methods” don’t actually result in innovative solutions.  Most simply result in “innovation as usual.”    They found that Innovation Engineering went beyond “Innovation-as-Usual” to true Breakout Innovation – out performing even IDEO.

              TRANSFORMED INNOVATION FROM A RANDOM GAMBLE TO A RELIABLE SYSTEM

              The Innovation Engineering field of study transforms innovation into a real science.  It’s grounded in the world’s largest database of quantitative data on innovation – over 26,000 innovations, deep data on 15,000 teams, over $14 billion in innovations as they go from raw idea to reality.

              THE FIRST COMPLETE SYSTEM THAT DRIVES A 72% INCREASE IN NET INNOVATION VALUE

              Unlike others that are front end driven, Innovation Engineering goes all the way to reality.  The result is ideas grow in value all through development instead of declining. (Leading organizations cite “normal” development systems make innovation values decrease 50% or more.)

              publications

               

              Newest Release

              DRIVING EUREKA!

              Problem-Solving with Data-Driven Methods and the Innovation Engineering System

              Best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself―and your team―to innovate, succeed, and do amazing things that matter, on a daily basis.

              We hope you will support the Indie Booksellers!

              We understand Amazon can be fast and easy.

              One-Hour Abridged Audio

              by Doug Hall | Driving Eureka!

              Driving Eureka! Podcast

              After spending years hosting Brain Brew, a national radio show on public radio for innovators and entrepreneurs, Doug Hall has returned to share news, hope and wisdom on doing and leading innovation.

              Books

              JUMP START YOUR BRAIN

              A Proven Method For Increasing Creativity 500%

              Jump Start Your Brain is a fun, inspiring and insightful how-to look at maximizing your brain’s power and putting productive creativity to work for you.

              “Required reading. Hall reveals how you can retrain your brain to think of more creative ideas. The book is funny and packed with anecdotes.” – Entrepreneur Magazine

              JUMP START YOUR MARKETING BRAIN

              Truths, Tactics & Techniques For Measurable Success

              This book is a DEEP DIVE into the complex world of sales and marketing. It’s for those with a genuine commitment to measurably improving their success rate.

              It was originally published in hardcover as Meaningful Marketing. The book won critical acclaim but its “academic style” prevented it from reaching the mass audience of Jump Start Your Business Brain. A comprehensive redesign and rewrite has added caffeinated energy as well as even more meaningful advice and ideas for improving your sales and marketing success rates.

              JUMP START YOUR BUSINESS BRAIN

              Win More – Lose Less & Make More Money with Your Sales, Marketing & Innovation Efforts

              Jump Start Your Business Brain details six principles for measurably improving your marketing and innovation success rates.These principles are the core religion that Doug and his Eureka! Team leverage when working with the big guys-companies like Procter & Gamble, Frito-Lay and Bank of America.

              However, the little guys and non-profits can leverage them as well. In fact, the book cites real cases of small business owners who’ve realized a 10 to 50% increase in sales as a result of applying the six principles.

              MAKING THE COURAGE CONNECTION

              How People Get from Fear to Freedom – and How You can Too

              Making the Courage Connection is a look at courage, through an inspiring blend of essays and real-life profiles of people with the gumption to live their lives to the fullest.

              “It takes courage to live in our world today. Making the Courage Connection tells, in an interesting and dramatic way, how one can make life worth living by taking control.” – Ruth Stafford Peale, widow of Norman Vincent Peale, Author The Power Of Positive Thinking

              White Papers

              3 Simple Principles for thinking About innovation Training

              Over the past decade, the we have been experimenting, failing, and pouring over the academic research to find the most reliable methods for transforming an organization’s culture to one that embraces and practices innovation.

              What we’ve learned is that the transformation can be achieved with three simple principles in mind: autonomy for your employees to opt in, the opportunity to apply a new skill set and mindset, and a sense of belonging to something greater than a job or silo. But, what does that mean?  Download the e-book and find out!

              Authored by:
              Maggie Pfeifer, VP of Education, Eureka! Ranch

              Why Merwyn Simulated Test Marketing Helps You Make Smarter Business Development Decisions

              Merwyn is a revolutionary approach to business development decision-making. However, the elements that drive success with Merwyn and the Marketplace, are ageless. To win, managers must develop bold, customer-driven concepts and communicate them with outstanding overtness, clarity and focus.

              The purpose of this paper is to provide our rationale regarding the system’s pedigree and, more importantly, how it is that Merwyn can be more predictive of actual marketplace results than classic concept testing.

               

              Co-Authored by:
              Greg Lemmon, Statistician, Eureka! Ranch
              Doug Hall, CEO/Founder, Innovation Engieneering Institute

              Psychological Drivers of Business Technology Innovation

              This academic article outlines, with empirical evidence, what drives innovation success. Thanks to years of measurement by the Eureka! Ranch and the Innovation Engineering Institute, the robust data set gives a unique and data-grounded peak into what really makes innovation take hold.

              It concludes: The most significant drivers of innovation are the system for innovation and the clarity of a proactive strategy on the part of the company. Top management must proactively develop a system that encourages widespread participation in innovation and guides the direction toward it.

              The purpose of this paper is to provide our rationale regarding the system’s pedigree and, more importantly, how it is that Merwyn can be more predictive of actual marketplace results than classic concept testing.

              Co-Authored by:

              Dr. Lynn Kahle, University of Oregon
              Greg Lemmon, Statistician, Eureka! Ranch
              Doug Hall, CEO/Founder, Innovation Engieneering Institute

              While working to invent BIG IDEAS for companies, we’ve learned a thing or two about what it takes to invent and ship innovation.  In 2018 at our annual conference, we announced the public release of Innovation Engineering as a system for innovation at scale.

              Our STORY

              One thing that separates the Ranch from other innovation experts is a relentless focus on measurement, statistical analysis, and development of reproducible systems of innovation.  To that end, over the past 30 years the Ranch team has conducted quantitative research and live experiments on over 26,000 innovation concepts, over 15,000 teams and over 100,000 individuals during the process of creating and commercializing innovations. 

              Doug Hall

              Doug Hall

              Founder

              Beyond corporate applied work, the ranch has a number of efforts to help students, non-profits, communities and small companies. Eureka! Ranch founder, Doug Hall, has published 7 business books and is currently the host of Driving Eureka!, a podcast (with matched newsletter) to help people find, filter and fast track big ideas for their career, company and community. In May of 2002, he and Maggie Nichols (Eureka! Ranch CEO) ran the first Eureka! Ranch small business innovation program in Scotland.  It was then licensed to providers in the USA, Canada and Scotland who within a few years worked with over 300 companies. 

              Maggie Nichols

              Maggie Nichols

              CEO

              In 2006, Innovation Engineering created and accepted as a new field of study and leadership science. It’s first course taught at the University of Maine.  Now it’s taught as an undergraduate minor and major certificate program in across the US and Canada.  In 2010 it was made commercially available for individuals and companies through courses, tools and projects applying this new discipline.

              You’ll find at the ranch an insatiable desire to do cool s#!t that matters. That mantra is the reason staff goes to unreasonable lengths to push beyond “ok.” That’s the reason they do dozens of learning cycles in the time others would have done just one. That’s the reason why “What did you learn?” follows every meeting and moment.

              The Ranch team includes statisticians, a patent lawyer, human system experts, education experts and leading edge programming experts who together develop and deliver intelligent tools and work systems that enable and empower people to take ideas to market faster and with less risk. 

              Our HEADQUARTERS

              While we do work all over the world, our headquarters is in Cincinnati, Ohio USA.  Often dubbed a “safe-haven for creative thinking” it’s a custom built facility that hosts inventing sessions & innovation classes.

              3849 Edwards Road, Cincinnati, Ohio 45244

              +1 513 271 9911

               

              Tucked away corners, like the Library, give you a spot for some quiet deep thinking.

              A 1.3 mile path surrounds the lake behind the Ranch

              The Eureka! Room is bathed in light and is the perfect versatile space for large groups or small teams to settle in and think big.

              State of the Art Gym

              Located just 40 minutes from the CVG International Airport

              our Work

              Most of our work is of the strictest confidence.  We work in innovation after all and the results of our work are not just Intellectual Property, but often filed as provisional patents.  So while it means we can’t brag about everything we get to do, it does mean we get to work on some pretty incredible “super top secret” things.

              Below are just a handful of examples of our work that we CAN brag about. 

              Helped create a system and culture of innovation for a global spirits company, growing profits 1,200% over 10 years.  (No, that’s not a typo.)

              Helped a non-profit create ideas for new products and services worth 2x their current revenue and a way to expand from regional to national reach.

              Taught leadership and staff at nearly every level to be more innovative resulting in more and faster innovation throughout the organization.

              Let’s Start Something new
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