transforming innovation from a random gamble to a reliable system

for over 35 years
Start Your Innovation Journey

OUR evolution

1986 and Today

Eureka! Ranch was founded in 1986 with a mission to turn innovation from an art into a science. In the early years, we were known as corporate inventors, partnering with established companies to create breakthrough ideas for products, services, and businesses. Over time, we evolved, expanding our services to focus on helping organizations build cultures of proactive problem-solving and innovation through training and consulting. We still offer our original “Eureka! Inventing” services, which include new product development, revitalizing existing offerings, and improving flawed work systems.

proud to work with
over 2,000 companies
across 22 countries

experience in Service New Product Engagement Manufacturing Food Service Healthcare Insurance Financial Association Innovation

Innovation engineering:
a breakthrough Methodology

Innovation Engineering Logo

The Eureka! Ranch team pioneered the field of Innovation Engineering, a management science that applies systems thinking to problem-solving and innovation opportunities.

This approach fosters a proactive culture where everyone—from front-line workers to leadership—can work together faster, smarter, and more creatively. With Innovation Engineering organizations develop more agile, innovative mindsets, and drive success in an ever-changing world.

in the spotlight

Our work has been featured in 9 books, 6 television programs and 100+ articles and interviews.

The most recent book is  PROACTIVE Problem Solving written by Doug Hall (award-winning author and Eureka! Ranch founder).

CHECK OUT THE LIBRARY OF PUBLISHED WORKS

our LEADERSHIP

Our team of diverse thinkers consists of engineers, educators, innovators, programmers, marketers, scientists, operators, artists, statisticians, PhDs, R&D experts, entrepreneurs, and six-sigma black belts.

Eureka! Ranch is led by Maggie Nichols, President and CEO, with founder Doug Hall continuing to work on special projects and innovation research.

Brad Hall

Education Lead, Instructional Designer, Innovation Coach

Corie Spailek

Director of Operations, Innovation Coach

Doug Hall

Founder

Greg Lemmon

Director of Special Projects, Statistician

Lydia Carson

VP, Innovation Systems

Maggie Nichols

CEO & President

Scott Dunkle

VP, Technology