Risk-Averse Approach to Innovation & Business Growth

We all know that now is the time to innovate or pivot your business. 

However, time and resources are tight right now, so we can’t afford the risk.

We offer both tools that can reduce risk now and systemic solutions for long term growth. 


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Alignment Risk

With the recent increase of working remotely, teams need alignment and focus more than ever.

Having a clear mission and constraints keeps the team focused on creating actionable ideas for your business.

Market Risk

To reduce risk we test ideas to see which are the most meaningful and unique to customers. 

We learn who likes each idea and how to make each idea better. Our survey systems allow us to test more ideas to discover the least risky paths to success.


Marketing Risk

Clear and Meaning Marketing messages reduce risk up to 80%. 
We have tools that improve the communication of your ideas and improve your odds of success. 

Sales / ROI Risk

 Learn how much money each idea could make using our 5-year sales forecasting tool.
Quantifying the value of all your ideas to the company helps decide which ideas move forward.
Sales forecasting also allows you to test alternative business models to discover the most profitable approach.

Ideation Risk

Having a full innovation pipeline reduces the risk of working on the wrong projects for too long. We facilitate session in person or online to problem solve or create  ideas. 

Sessions can range from 3 hours to 3 days depending on your challenge.  

Each team we help is as unique as the innovations we create.  In 30-minutes we can do a quick scoping of your challenge and create a custom project design together!

Innovating is the best strategy for growing your profits.

Our specialty is transforming non-innovators into innovators.

So we know we can get you moving in the right direction today.

And with our customizable approach, we can now work with you regardless of your timing or budget

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Greg Lemmon presents a data-driven approach to reducing innovation risk. 

Generating New Ideas. Solving Big Problems.

Since 1986 we’ve been inventing big ideas for the world’s most discerning brands and businesses.  Along the way we’ve learned and walked the talk of innovation by doing original R&D on innovation methods and continuously improved our approach.

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Done Virtually or In-Person

Products & Services

High growth companies have a full pipeline of exciting new products & services.  And we happen to specialize in creating those very things.

Fact:  The average American home has 18 products we’ve helped create.

Process Improvement

Creating new products is one thing.  But if your systems are broken, you’re wasting time and energy. 

We can help by assessing your current systems, redesigning &  improving them.

New Businesses & Brands

Creating a new business or brand can catapult your business into new categories and explosive growth. 

We can help by not just envisioning the new business but forecasting it’s worth before it’s real.

Business Strategy

Deciding where & how to grow your business can be difficult when you can’t predict the future. 

We can help by not only inspiring new directions, but vetting them before you invest significant time and money.




When you have a technology you want to leverage or a space you want to own, it allows for added depth of New Product Development.  

We can help by creating a pipeline of products, services or businesses that fit your existing platforms OR creating completely new ones.



If you want to get business your competition doesn’t have, you need to not just have a disruptive edge, you have to “own” it so your competition can’t copy you.

We can help by inventing proprietary innovations that you own.

Fact:  Many sessions produce 1 or more provisional patents.  


Whether we’re doing a 6-hour Hackathon with 60 staff or a 6 week Accelerator Sprint to incubate a new platform and product pipeline, the underlying system at work ensures best practices are applied throughout.

Check out the photos below for a tour behind the scenes of some of the sessions across the years.

Words From a few of Our Clients

WE’VE enjoyed WORKING WITH Thousands of TEAMS.  Below are just a few.

5 out of 6 concepts we worked on with Eureka! achieved top quintile NEILSEN scores – and one of the concepts set a new high for our company.

Product Director, Janssen Pharmaceuticals

Eureka! has brought much needed discipline to our concept development.  They greatly enhance our probability of developing highly successful new products.  Using Merwyn makes it feel as if we are cheating!

Director of Market Research, Tropicana Products

Our thinking is the barrier to our future growth. We can talk ourselves out of any idea, but Eureka! teaches you to trust your intuition and explore new ideas. If an idea isn’t strong, the Eureka! process will help you figure it out quickly before you waste a lot of time and money. We have been making the same product for over sixty years. This experience gives us the courage to try something new!

CEO, Kreisler Industrial Corporation

Let’s Start Something new
Say Hello!

Drop us a line and we’ll set up a painless 30 minute exploratory call to understand your challange and sketch out a quick project plan of how we can help.  (When it comes to innovation – we’re in this together!  If we’re not a good fit, we’ll let you know that too and connect you to some other incredible partners that could!)