Innovation Mastery Course

Where leaders of projects and/or people become genuine experts in System Driven Innovation®

You understand that innovation is no longer optional. Success for your career depends on your ability to enable innovation. You have tried everything – working harder, tapping into your childlike creativity, hiring “guru” designers and innovators – and frankly – nothing seems to STICK. Sometimes you get lucky – most of the time you don’t.

The Innovation Engineering Mastery Course transforms you
into a genuine expert at system driven innovation.

System thinking provides a proven method for identifying root cause reasons for innovation frustrations – and step by step methods for evaporating them. The result is greater success as you lead projects and people.

It’s a true mastery program – 5 college courses of content in three 11 hour immersive days plus 12 months of application to your work.

It takes you beyond the fundamentals to:

Advanced Systems for Creating Big Ideas

Advanced Systems for Process Improvement

Advanced Systems for Communicating Ideas

Advanced Systems for Making Ideas Real

Advanced Systems for Fixing Broken Systems

Advanced Systems for Enabling & Teaching

“To survive companies need a durable competitive advantage. No technology, plant, product, or market will ever be that. The only durable competitive advantage is your people and their ideas. The key issue to me is that Innovation Engineering creates a repeatable process that leads to a durable competitive advantage”

Walter Werner

Deming Master Black Belt

What You’ll Learn

At the Mastery Course, you’ll learn 36 advanced innovation skills that build on the 12 skills you learned at the Fundamentals Course. The combined 48 skills make up the Innovation Engineering “Body of Knowledge” – the complete set of skills taught in Innovation Engineering undergraduate and graduate school programs across the country. In the Mastery Course, the instruction has been condensed for corporate education so that anyone can participate


  1. Meaningful Uniqueness
  2. Stimulus & Diversity
  3. Exploring Stimulus
  4. CREATE Sessions 1.0
  5. Unrelated Stimulus
  6. Patent Mining
  7. Insight Mining
  8. Market Mining
  9. Advanced Create Methods
  10. Future Mining
  11. Wisdom Mining
  12. Professional Grade CREATE


  1. Strategy Activation – Blue Card
  2. Concept Writing – Yellow Card
  3. Concept Improvement
  4. Estimating Concept Value
  5. Optimizing the Whole Concept
  6. Concept Feedback Systems
  7. Advanced Benefit & Proof
  8. Oomph
  9. Technology Translation
  10. Meaningful Marketing Messages
  11. Real World Communications
  12. Proactive Selling Pitches


  1. PDSA – Plan, Do, Study, Act
  2. PDSA – Best Practices
  3. PDSA – Concept Prototypes
  4. PDSA – Functional Prototypes
  5. PDSA – Rapid Research
  6. PDSA – Reducing Forecast Variation
  7. Cost & Price Estimating
  8. Business Models
  9. Proprietary Protection
  10. Organizing for Success
  11. Business Opportunity Reco
  12. Innovation Decisions


  1. Appreciation for a System
  2. Knowledge about Variation
  3. Psychology
  4. Theory of Knowledge
  5. Strategic Alignment
  6. Departmental Alignment
  7. Rapid Research Operations
  8. Rapid Research Analytics
  9. Collaboration
  10. Patent ROI
  11. Diffusion of Innovation Mindset
  12. Personal Leadership

Step One: Complete Prerequisite

To attend the Mastery Course, you must have previously attended an Innovation Engineering Fundamentals Course. See below for upcoming dates or contact us about scheduling a private program or participating in our NEW Online Innovation Engineering Fundamentals Course.

Step Two: 1 Day of Convenient Online Digital Classes

Before attending the course, you complete about 1 day of digital classes on systems for expert level leadership of people and projects for creating, communicating, and commercializing meaningfully unique ideas. You can watch the short classes on your computer, phone, or tablet. By successfully completing the digital classes in advance, you’ll learn the content and be ready to go into the hands-on, live lab class, where there will be NO boring lectures!

Step Three: 3 Days of Immersive Lab Class Experience

This is an immersive experience. It takes the learning from the digital classes and makes it very real through interactive experiences. Most important, one-on-one feedback ensures you really learn how to lead system driven innovation.

Step Four: 12 Months of Coaching to Innovation Black Belt Certification

The path to certification involves three elements: a) a grade of 100% on all lab class assignments (no stress – you can resubmit unlimited times our goal is to get you to mastery not to fail you), b) application of the learning to your real work, and c) the personal written recommendation of your Innovation Engineering Black Belt certification coach.

Your Path to Innovation Engineering Black Belt Certification Delivers Tangible Return on Investment

Strategy Activation Session… Stimulus Mining to learn more… Spark Decks to enable others… Create Session to leverage diversity… Rapid Research using advanced tools to make smarter decisions… Plan, Do, Study, Act learning cycles to drive out risk… Using tools to write smarter… Enabling collaboration… Patent ROI… Teaching and enabling others… Making a system work smarter & faster.

What Others Say

“It gives you a completely different perspective on leading and managing businesses. Businesses have to be fast moving. Have to adapt rapidly. This gives you the tools to really think in different and dynamic ways…It gives you a completely wholistic view of how to really develop and change your business in a way that’s proven.”

Ken Grier

Premium Brands Leader & Innovation Engineering Black Belt, The Edrington Group

“It really provides you with tools and resources and a process to actually innovate.”

Rehana Absar

Sr. Associate, Alliance for Strong Family & Children (Social Sector)

“We run everything through IE. We’ve been able to see improvement in efficiencies on our manufacturing floor and in our product development. We have a lot more acceleration.”

Bill Matthews

CEO, Worksite Lighting

Your Instructors

Doug Hall is Founder & Chief Inventor of Innovation Engineering and the Eureka! Ranch. He’s literally written the book on innovation, having authored 5 books on the subject.

He’s been named one of America’s top innovation experts by: A&E Top 10, Inc. Magazine, The Wall Street Journal, DATELINE NBC, CNBC, CIO Magazine and the CBC.

Doug’s 40 years of front lines experience, dynamic style, and incredible storytelling make every class unforgettable.


Maggie Pfeiffer is Vice President of Education for Innovation Engineering and the Eureka! Ranch. She has educated 1,000s of people in innovation across industries.  And also works hand-in-hand with universities optimizing the undergraduate and graduate programs.

Maggie has worked directly with individuals and companies like the The March of Dimes, The National Wildlife Federation, PepsiCo, and others to help them incorporate innovation into their job or the organization as a whole.

Her calm demeanor and easy-going attitude make her the perfect coach and teacher.  When Maggie’s coaching, your success is guaranteed.  She is a Miami University graduate, who is a true entrepreneur at heart, successfully building and running her own business, Reborn By Maggie.


Brad is Brand Manager at Eureka! Ranch with a true passion for education.  As an Innovation Engineering educator, he is not only an executive education instructor, but has also taught Innovation Engineering for more then a few years at a university level while getting his undergraduate degree in Civil Engineering and while working on his Masters in Education. 

Brad is infamous in the Innovation Engineering community for being tough on all his students, no matter their age or job title.  He routinely provides diversity and a critical eye to teams creating and improving ideas for innovative products, services, and systems

Brad is an avid gamer who lives in the heart of Cincinnati, Ohio.


The total cost for the Training + Tools + Certification Coaching, which includes 1 day of online classes, 3 in-class days, and 12 months of coaching on experience assignments that apply to your real work, is $12,000 USD per person.

* up to 50% discounts are available for those with certain Innovation Engineering Labs portals.

PRIVATE Programs are the most effective approach and our most popular option, as they enable deep conversations on the application of the teaching to your immediate world. Open Enrollment PUBLIC Programs are an option for individuals and smaller groups.

Or CONTACT US to register using a PO or to plan a private program.