Are you and your team ready to change the game, change the rules, change your world?

The Eureka! Ranch + Brain Brew Custom WHISKeY present

Driving Eureka!

A One Day Experience

A Once In A Lifetime Experience on  how to enable innovation to become
Of the People,  By the People and For the People!

Driving Eureka! is not about high theory – rather it’s a collection of practical step-by-step methods for enabling everyone, no matter what their job level or education – to be able to think smarter, faster and more innovatively. 


Dollars in Active Innovation Projects


Driving Eureka! Schedule

MORNING  University Grade COURSE

Where you learn the latest science on INNOVATION SYSTEMS

8:00 am

Scope and Expectations

9:00 am

The science of CREATIVITY a step by step system for creating and problem solving.

10:00 am

The data on to COMMUNICATE & EVALUATE Innovation Ideas Effectively

11:00 am

How to use Data and Cycles of Learning to ACCELERATE Innovation projects

12:00 pm

Food Provided

AFTERNOON: Application Lab

Where you work in teams of 2 or 3 teams invent new Bourbon Whiskey Brands•

1:00 PM
Create Session

Where you experience the THEORY from the Morning in Action

2:00 PM
Product Invention 

You use the professional system whiskey makers use to invent products

2:45 PM
Package Invention

You use the Rapid Prototyping system whiskey makers use

3:30 PM
Cycles of Learning

Adapting Product + Package to Create Synergy

4:00 PM
Test Time

Your Idea goes out for quantitative testing with consumers

5:00 PM
Pitch Time

Master Whiskey Makers Judge Product + Consumer Data Reported

6:00 PM
Medal Ceremony


All programs are personally run by Doug Hall – Owner and Founder of Eureka! Ranch and Brain Brew Custom Whisk(e)y and author of Driving Eureka!, the book upon which the program is based.

Driving Eureka! IS NOT a program about specialist innovation “gurus.”

Driving Eureka! IS about Innovation Of the People, By the People and For the People.

Get in Touch

Just drop us you name and email address and we’ll get back to you asap to talk through ideas and options for your group.