Chapter 8

LEARNING MINDSET: Commercialize System


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Written & Read By

Doug Hall

Apply the learning from the book to your innovation challenge and business right now!

The Driving Eureka! Video Workbook is a companion to Driving Eureka!, Problem-Solving with Data-Driven Methods & the Innovation Engineering System. This video workbook will bring to the book to life and take you step-by-step, applying the new learning to your real work challenges.

It’s incredibly simple, focused, and easy to incorporate into your day.

    Chapter Excerpt

    One of the things that really hurt Apple was after I left, John Sculley got a very serious disease. And that disease—I’ve seen other people get it too—it’s the disease of thinking that a really great idea is 90 percent of the work.

    And that if you just tell all these other people, “Here’s this great idea,” then of course they can go off and make it happen. The problem with that is that there’s just a tremendous amount of craftsmanship in between a great idea and a great product.

    And as you evolve that great idea, it changes and grows. It never comes out like it starts because you learn a lot more as you get into the subtleties of it.

    And you also find there are tremendous tradeoffs that you have to make. There are just certain things you can’t make electrons do. There are certain things you can’t make plastic do. Or glass do. Or factories do. Or robots do.

    And as you get into all these things, designing a product is keep- ing five thousand things in your brain, these concepts, and fitting them all together, and continuing to push them together in new and different ways to get what you want.

    And every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently. And, it’s that process that is the magic.

    —Steve Jobs
    Steve Jobs: The Lost Interview

    This interview with Steve Jobs, the legendary co-founder of Apple, aligns with my 40 years of experience with innovation. Ninety percent of the magic behind WOW products, services, or operational systems is the system used to move from idea to reality.

    Past & Future Chapters


    Table of Contents


    Chapter 9

    Alignment Subsystem

    Chapter 10

    Collaboration Cafe Subsystem