Maggie Nichols

Maggie is the CEO of the Eureka! Ranch.

Throughout her career at Eureka! she’s worked with 100s of leaders to innovate across B2B, B2C, Industrial, Services, Government and non-profit sectors with notable organizations like Humana, March of Dimes, Department of Commerce, Butterball, Ford, Schlumberger, Johnson & Johnson, Frito-Lay, GSK, Toyota and Chase Bank.

Today she leads the Eureka! Ranch, a company founded by Doug Hall, and serves as an executive coach for leadership teams focused on innovation. During her tenure, Eureka! has done original R&D on innovation including:

• Invented and validated a patented teaching system that is 200 to 400% more effective with adults.
• Validated Innovation Engineering as a  “breakout innovation system” by Stanford.
• Created the world’s first application of “plan, do, study, act” into innovation project management.
• Created the first complete system that drives a 78% increase in net innovation value.
• And, most recently, using a blend of training, coaching and AI to to help teams think smarter, faster and more creatively together.

She’s been an Innovation Coach for a Canadian inventor TV show – Backyard Inventors, contributed to Porchlight award winning book on the future of work, Beloved Economies,  has written articles for Forbes, and has given dozens of keynotes about innovation, creativity, collaboration, and how teams overcome the impossible.