Greg Lemmon

Greg has been the Eureka! Ranch Lead Statistician and Researcher for 15 years.

Greg works directly with companies to help them structure ways to gather, use and improve data to make faster, smarter decisions.  He also does original and collaborative research on grounded yet ground-breaking new ways to use data to inform innovation efforts.

Some of his more notable professional accomplishments include:

Eureka! Riff – Ideation with Generative AI

Developed a system leveraging Generative AI for ideation, generating novel ideas and marketing messages based on innovative technologies, patents, or specific company, industry, or market categories.

Forecasting Fair Market Value of Technology or Product

Introduced the Fair Marker Royalty Rate Simulation, a proprietary model that predicts the value of an innovation. The model considers factors such as development status, proprietary protection, and meaningful uniqueness, serving as a foundational tool for negotiating licensing fees.

Sales Forecasts for Early-Stage New Products and Services

Validated by the National Institute of Standards and Technology (NIST), the Business Simulation model predicts the value of an innovation by incorporating over 100 factors proven to impact marketplace success.

Innovation Life Cycle Sales Forecasting for Early-Stage New Products and Services

Developed a strategic planning tool for managers, combining the Fourt-Woodlock trial and repeat model with a Bass Diffusion Model to forecast the entire lifecycle of an innovation. This tool aids in decision-making by providing insights into different levels of marketing support.

New Product Word of Mouth Consumer Research

Developed model that utilizes consumer research surveys to predict the success odds of an offering, its potential for generating word of mouth, and the impact on the product’s diffusion and lifecycle.

Innovation ROI

Lead a team commissioned by the Innovation Research Institute on a 2-year study on Innovation ROI. Created the ROI Simulation Forecast, a tool that deconstructs innovation pipelines and models investments, timing, and returns. This aids in strategic decision-making for investing in company innovation initiatives, utilizing benchmarking data for more accurate modeling. Innovation ROI Best Practices Published in Research-Technology Management

Custom Bourbon Wizard – Brain Brew Custom Whiskey

Developed the Bourbon Wizard to create custom recipes based on customer inputs resulting in an increase in customers and an increase in revenue per customer for Brain Brew Custom Whiskey. 

Innovation Risk Assessment Tool

Adapted the Delphi technique to increase predictability for innovation projects and risk.

Online Innovation Ideation Sessions, Projects, & Pipeline Management Systems

Developed online sessions software to facilitate collaboration for ideation, offering over 50 built-in techniques for creating and capturing ideas online or in-person. Upgraded the Innovation Pipeline software to serve as a co-pilot, guiding the iteration of ideas into successful projects while maintaining alignment with the organization’s strategy.

Cycles to Mastery®

Collaborated with team to develop a patented teaching method, Cycles to Mastery®, ensuring fast learning and mastery of innovation and problem-solving skills. This method combines progressive teaching approaches in a scalable manner, resulting in over 3,000 individuals receiving certification in Innovation Engineering. Patent: US20220392368A1

Psychological Drivers of Business Technology Innovation

Published a research paper exploring the psychological environment within a company as it relates to fostering technology innovation. Based on interviews with 1056 business executives about characteristics of their company based on theories of innovation and creativity.

2024 PDMA Inspire Innovation Conference Keynote Speaker

For the past 40 years, Eureka! Ranch has been doing research and experimentation with over 2,000 companies to identify the most effective way to generate ideas that are meaningful and unique. In this workshop, they’ll highlight 5 reproducible and reliable techniques that create top-box scoring ideas using collaboration, stimulus and A.I.

2023 PDMA Inspire Innovation Conference Keynote Speaker

How innovators can use a new forecasting model to create PULL for your disruptive innovations, showing unique modeling methods for true disruptions that include diffusion and uncertainty

2023 IRI Annual Conference Keynote Speaker

Innovation ROI is difficult to measure for organizations. It is a complex system with many inputs, outputs, stakeholders, and milestones. Without a clear understanding of the overall system’s performance toward a specific aim, it can be difficult to manage, predict and finance your innovation efforts.

Innovation Engineering Curriculum
Wrote or improved courses for creating, communicating and commercializing innovations including market research, sales forecasting, estimation, design of experiments, research systems, and more.