Find, Filter and Fast Track Big Ideas
Eureka! InventingMove beyond brainstorming to
create, evaluate, and accelerate innovations to action.
From Bold Ideas to Investment-Ready Innovations
Innovation isn’t just about generating ideas—it’s about finding the best ones, refining them, and fast-tracking them to success. Eureka! Inventing helps companies move beyond brainstorming to create, evaluate, and accelerate innovations that are investment-ready—meaning they are validated, optimized, and built for real-world impact.
Many companies find this approach so effective that they adopt it as their upgraded front-end of innovation, transforming how they generate, test, and launch new ideas.
01
FIND
Generating Great Ideas
We work with your cross-functional team to generate breakthrough ideas using six sources of stimulus—customer insights, technology trends, competitive analysis, and more—to spark new connections and fresh thinking.
02
FILTER
Selecting & Strengthening the Best Concepts
We quickly evaluate and test the ideas to identify the most promising ones, leveraging data-driven tools like our proprietary Merwyn Rapid Research system to ensure only the strongest concepts move forward.
FAST TRACK
Optimizing & Pitching Investment-Ready Innovations
We don’t stop at picking great ideas—we accelerate their optimization and implementation, refining business models, validating feasibility, and building an investment-ready pitch that makes buy-in easy.
NOT JUST A SPRINT
What Makes Eureka! Inventing Different?
A World-Class Team
Every Eureka! Ranch expert is a Master Innovation Engineering Black Belt with deep experience in both breakthrough creativity and business impact.
A Proprietary, Proven System
Our approach integrates the best of multiple innovation methods, but is faster, more rigorous, and delivers stronger results.
Real-World Feasibility
We don’t just create ideas—we stress-test them for technical, financial, and market viability.
Cross-Functional Integration
We work with your entire team, breaking down silos and aligning strategy.
Actionable Results
By the end of our process, your team has fully vetted concepts, with clear next steps to launch with confidence.
A Lasting Impact
Many organizations continue using this methodology to drive long-term innovation, making it their new standard for the front-end of innovation.
Revolutionizing Food Products
In just eight weeks, we developed over 100 meal and snack ideas for a leading food company, leading to a multi-year innovation pipeline.
Disrupting Distilled Spirits
We invented a time-compression whiskey aging system that produces world-class whiskey in 40 minutes—a breakthrough now used by major distilleries.
Transforming Consumer Goods
For a global brand, we helped create a new product line that exceeded $100M in first-year sales.
A magic kingdom in the true Disney sense – Eureka! is a place where dreams are born!
I give Eureka! Inventing a solid ’10’ and am certain that John Hancock will continue to turn to Eureka! Ranch for future projects.
You challenged us to think and do that which was not only outside the box but beyond our comfort zone.