Test to Improve Your Ideas
Optimized for testing innovations
to grow your business.
Quantify the risk for all your ideas.
Actionable Ideas and Advice to Improve yours odds of success.
research to spark ideas
Instead of just using research to measure a your chances for success, our research sparks new ideas and directions.
Reports will be ready within 24 hours of finalizing the research plan.
Tests are measuring meaningful uniqueness of the concepts, which is most predictive of marketplace success.
Greg has tested thousands of ideas at all stages of the innovation process. He is ready to help you make smarter data-driven decisions.
What you can learn…
which of your
concepts are meaningfully unique
and if they are more meaningfully unique than the other concepts in your test.
THE TYPE OF CUSTOMER WHO PREFERS EACH CONCEPT MORE.
So you know who is most likely to purchase and can target market to them.
Do CUSTOMERS LIKE THE CONCEPTS’ NAME, PACKAGE AND PRICE.
Specifically measure the aspects of your offering that drive purchase intent.
WHICH COMBINATION OF CONCEPTS GETS THE MOST CUSTOMERS.
surveys for any stage of innovation
Idea Starter Survey
Learn which features or benefits are most meaningfully unique to customers.
Learn which problems are both big problems and frequent problems.
Test the entire concept with images of the whole offering.
paired comparison survey
Head to head test to learn which is best
More Cycles with the Same Budget
Faster research with smaller samples allows you to do more testing with the same budget.
With more testing your team is more likely to test the unique ideas and find bigger opportunities.
Let us know what you are trying to learn and we can send you online research options.