Driving Eureka!
Complete Audiobook

Transform the art of innovation into a reliable system!

System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas―and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness.

Driving Eureka! | Introduction

Written & Read by Doug Hall


Chapter 1

PROBLEM: Innovation Is No Longer Optional

Those organizations that are leading change in their industries are winning. Those that are “reacting” to the forces of change are losing.


Chapter 2

SOLUTION: Innovation Engineering Pedigree

Definition of a System: The Innovation Engineering movement defines a system as Dr. Deming did: two or more independent parts with a common aim.


Chapter 3

Innovation Agreement

A Major Mistake: As we embarked on bringing system thining to the world of innovation, we made a major mistake. We assumed everyone understood what innovation was and why it was important.


Chapter 4

Innovation System

94% Is the System, 6% is the Worker: It is very frustrating to be the leader of a department, division, or company and not be optimistic or confident in the organization’s ability to innovate.


Chapter 5

LEARNING MINDSET: The Three Innovation Principles

Innovation requires a learning mindset. You can’t create a new idea without learning. When learning is a priority, you have hope, along with faith in the future.


Chapter 6


Create, Problem Solve, Re-create: The Innovation Engineering course titled CREATE should be called CREATE, PROBLEM SOLVE, and RE-CREATE.


Chapter 7

LEARNING MINDSET: Communicate System

Communicate is the Secret to Being Great at Create and Commercialize: Create and Commercialize generate the most excitement when students learn about Innovation Engineering courses.


Chapter 8

LEARNING MINDSET: Commercialize System

This interview with Steve Jobs, the legendary co-founder of Apple, aligns with my 40 years of experience with innovation. 90% of the magic behind WOW products, services, or operational systems is the system used to move from idea to reality.


Chapter 9

Alignment Subsystem

Enabling Organizational Alignment: Alignment means there is agreement first among the leadership and second between the leadership and the organization, from middle management to frontline employees.


Chapter 10

Collaboration Cafe Subsystem

Collaboration Leverages the Exponential Power of Diversity: Given a choice between hiring a creative guru or developing a network of internal collaborators, it’s a no-brainer – the internal network is far more effective.


Chapter 11

Merwyn Rapid Research Subsystem

Before We Begin – An Explanation: I must admit that, as the founder of the Innovation Engineering movement, I have used my position to name the research subsystem after my father Merwyn Bradford Hall.


Chapter 12

Patent ROI Subsystem

What is a Patent? Ideas that are patentable are Meaningfully Unique innovations. Conversely, when an idea isn’t patentable, then by the strictest definition it is not a Meaningfully Unique innovation.


Chapter 13

How to Create an Innovation Culture

Four-Step Quick Start: Whenever we teach Innovation Engineering, it is not long before someone says, “OK, I get it. How do I create an innovation culture in my ___ (team, division, company, community)?


Backstory: Who is Dr. W. Edwards Deming?

The Innovation Engineering movement is focused on changing the world by enabling innovation by everyone, everywhere, every day, resulting in increased innovation speed and decreased risk. This is not puffery but rather a clear statement of intent that is grounded in the success that Dr. W. Edwards Deming had in helping rebuild and restart the country of Japan in 1950 and the Western world in 1980


Interview with Kevin Cahill

President & Executive Director of the Deming Institute, Grandson of Dr. W. Edwards Deming

Doug Hall: What is the Deming Institute’s primary mission?

Kevin Cahill: The institute’s primary mission is to carry on my grandfather’s work and teachings. To inspire people to learn, and as he always said, to seek new knowledge, and transform their businesses, schools, and communities so they’re better prepared for the future and not the past.

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