find out if your idea is a winner in 24 hours
Our Paired Comparison Testing Service will tell you if customers prefer your idea over the competition in just 24 hours.
what you’LL get
Your idea and a description of your competitor’s offering are shown to 100 customers. Your report starts generating the moment the first customer completes the survey.
Head-to-Head Comparison Charts
Customers will select a winner between 2 choices on the features you want to know most about.
So you’ll know if your idea is more attractive than your competition.
What Dimensions of Your Idea are Driving Interest
The drivers table will show you what aspects of your idea are most compelling for customers.
That way you know what to emphasize most in your promotions and marketing.
Demographics to Understand Who Liked Your Idea Most
Learn which customers liked your idea most.
That way you can focus your sales efforts on connecting with the people most likely to buy.
The Ability to Dive Deeper
Most research reports are static. So it’s hard to “slice and dice” the information so you can learn more. Our dynamic platform lets you re-run the reports based on demographics, interest, idea ranking and many other factors.
Answers in 24 Hours - or less!
Most research is fielded in in less than 24 hours. You just provide the ideas to test and answer a few questions.
Each report includes 2 30-minute sessions with Greg Lemmon, our lead statistician and researcher. He’ll meet with you at the start to help set up your study and again at the end to help interpret the results and answer questions.
What kind of ideas are best to test?
SERVICE Case Study:
Speedee oil change
Speedee prides themselves on great service, but in a sea of “oil change places” how could they stand out?
The inspiration: What if do a marketing campaign that shines a light on our trustworthiness, letting customers see it for themselves.
The Marketing Idea: The Total Trust Gaurantee™
We guarantee you’ll be able to view services being performed on your vehicle through lobby video monitors, a lobby window looking into the bays, open bay doors, or via a photograph validating the service or repair. If we fail, your next oil change is complimentary. That’s the SpeeDee Total Trust Guarantee.™
Using our research they learned the Total Trust Guarantee was a winner with customers and they used it to craft the rest of their creative, including the commercial below.
PRODUCT Case Study:
Brain Brew whiskey
Brain Brew is a custom whisk(e)y company. They have a revolutionary process that lets people (businesses, consumers, bartenders, etc.) make their own custom bourbon by the bottle. They also do contract R&D and production in volume and have their own direct-to-consumer products.
Much of their history and what makes their process unique is steeped in science and smarter systems. But that process is also very different because it allows the wood taste to shine through – which is the biggest driver of the flavor in whiskey.
So rather than subjectively decide, they used the paired comparison test to help them make a fast decision – based on direct data from their potential customers. Said another way, rather than testing against the competition – they wanted to test 2 designs against each other to determine a winner.
They tested many different variables, including:
- What logo would be from a company whose products cost more?
- What logo feels more international?
- What logo feels more for people like me?
- What logo is better for business to business selling?
- What logo is better for selling to non-whiskey drinkers?
- What logo is better for selling the whiskey lovers?
- What logo would suggest better quality products?
- What logo feels like a more modern product?
- What logo feels like a more natural product?
- What logo feels more craft?
- What logo feels more corporate?
The tree design won. The research not only helped them focus their design – but it continued to evolve based on additional rounds of testing to the Brain Brew Custom Bourbon logo on the wood background.
How it works
Create Your Concept Boards
You don’t need graphic expertise or a copy writer to do this! Just a PowerPoint slide is perfect!
All you need is a description of your idea and a description of your competition’s offer that you’re comparing to. If you have an image to go with it and a price, include those too.
We’ll provide a few examples and a template for you to use if you need.
Get Your Idea Tested
In an upfront 30-minute set up call we’ll talk to you to understand your ideal target market so we make sure to include them in the study set.
We’ll then field your study with an online panel of 100 people.
Review your Results
You’ll be given a link to see your entire survey. As soon as the first customers start to answer the survey, your dynamic report will generate.
Typically, once a survey starts it takes less than 2 hours to get 100 responses! You can immediately see the report.
We’ll schedule a follow up 30 minute call to walk through your results and any questions you have.
Words From a few of Our Clients
WE’VE enjoyed WORKING WITH OVER 100 TEAMS. Below are just a few.
5 out of 6 concepts we tested on with Eureka! achieved top quintile NEILSEN scores – and one of the concepts set a new high for our company.
Eureka! has brought much needed discipline to our concept development. They greatly enhance our probability of developing highly successful new products. Using their research tools makes it feel as if we are cheating!
have you tested ideas in my category?
Chances are, yes.
Since 1986 we’ve been working with companies inventing and testing new ideas. We’ve tested over 25,000 ideas for over 15,000 teams. Below is a partial list of the categories we’ve worked in.
Adult Body Cleansers
Adult Education Services
Adult Skin Care
Allergy Care Products
Auto Emergency Products
Baby Feeding Systems
Baby Skin Care
Beer Packaging Concepts
Boats and Boat Retailing
Bottled Coffee & Teas
Candies & Confectionary
Car Care Products
Carbonated Soft Drinks
Cat Foods, Snacks, Treats
Children’s Hair Care
Cold and Cough Products
Concept Car Interiors
Construction Info. Services
Consumer Packaged Goods
Credit Card Services
Dog Foods, Snacks
Drink Mixes and Spirits
Electric Utility Services
Engine Oil Additives
Fast Food Menu Items
Fast Food Systems
Fine Arts Services
Food Preparation Aids
Food Quality Diagnostics
Food Service Products
Food Service Promotions
Food Storage Bags
Foot Care Products
Functional Paint Products
Long Distance Phone
Ice Cream and Deserts
Medical Info Systems
Mufflers (OEM & AM)
New Adult Beverages
New Age Beverages
New Breakfast Foods
New Trucks and S.U.V.’s
Off Season Sales Efforts
Online Banking Services
Online Barter Services
Online Postage Services
Online Security Systems
Paper & Pulp Processing
Paper Cups, Plates
Peanuts and Peanut Butter
Q-Z listed on EurekaRanch.com
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