Reality Check

Create What Wins

You've probably heard some of the negative statistics like 95% of innovations fail, 92% of start-ups fail, or only 6% of executives are satisfied with their innovation performance. The numbers fluctuate over the years, but the fact remains the same. Most organizations do not innovate and most organizations do not win either. The difference between the top performing organizations and the rest is night and day. Life is great when you're in the top 20 to 25%, but if you're average or worse, it's time for a change.

You might not know where you rank, but ask yourself some honest questions.

Are you growing? Do you have more revenue and customers than 3 years ago?

Do your offerings actually win? Are you competing on a meaningful difference, or on lower price?

Are you having fun doing it? Is your organization a great place to work?

If you want to dive deeper, we have assessments available for you and your organization. But if you're here, I'm going to assume that regardless of where you are, you want help to either start winning or keep winning.

The odds are stacked against you

Winning is Hard

11.4%

Shipped even 1 new product

In the past 3 years. The truth is most companies didn't ship a single new product innovation at all.

71%

Don't survive past 3 years

Most new products don't stay in the market long term, so there's a never-ending carousel of new offerings needed.

In order to drive success, you have to have a pipeline of new offerings that can win in the market and be developed quickly.

The good news is that winning is not random.

How to Beat the Odds

If you want different results than everyone else, you have to do things differently.

Take the Risk Out

Test ideas with real customers the same day instead of betting a launch on gut feel. Rapid learning cycles catch the weak ideas early and strengthen the ones worth pursuing.

Create a Lot More Options

One idea is a bet. A deliberately diverse team working from real stimulus, trends, technologies, customer insight, produces far more shots on goal, so you're choosing from strength instead of hoping.

Assess Risk Honestly

Know the odds of success before you commit real budget, not after. A structured, unbiased read on an idea tells you whether to move forward, kill it, or fix what's not working.

The System Behind It

There is a formula for more creative thinking

Stimulus

Where your team looks for inspiration determines how big your ideas can get.

Trends Customer Insight Market Insight Technology Mining Highest Correlation

Most companies leverage market trends or customer insights to spark ideas. We mine more sources like technology, academic research, patents, and unrelated analogies. Technology mining has the highest correlation with successful ideas, because it works and most people don't do it. It has become our secret weapon for creating a competitive advantage.

Diversity

Diversity is exponential. You can't create big ideas with a group of people who all think the same.

That's why we don't just bring your team's expertise to the table. We bring ours: a trained network of Black Belts who know how to build on an idea and stretch your thinking further than it would go alone.

Eureka! Ranch's trained Black Belt network

Our Black Belt network consist of people with all sorts of different expertises, but who are all trained to build on ideas and stretch your thinking.

What Changes When You Work With Us

Reliable systems beat random chance.

Eureka! Ranch has a higher success rate and creates results most organizations can't reach on their own.

8x More big ideas created

30–80% Less risk

6x Faster to ship

Why Innovation Stalls

We tackle innovations biggest challenges head on.

31%

say there isn't a clear link between strategy and innovation projects.

We Fix It With

Leadership alignment. All projects capture the mission, objective, boundaries and constraints up front to drive alignment.

36%

are fearful about taking action on new innovation.

We Fix It With

Skills and confidence to create, communicate, and commercialize are built through our patented Cycles to Mastery training system.

29%

of new products succeed. Your odds shift dramatically based on what you communicate:

Overt Benefit2x odds

Real Proof2x odds

Dramatic Difference3x odds

We Fix It With

Meaningful uniqueness that drives trial, repeat purchase, and long-term success. We invent ideas with a meaningful difference and communicate that message clearly in the marketing.

How It Actually Works

What this actually looks like.

It depends on the challenge, but here's the typical shape of an engagement.

A Few Weeks

Get Aligned & Mine Stimulus

We get aligned on the challenge and go deep on stimulus mining, trends, technology, patents, customer and market insight, before anyone starts inventing.

2–3 Days

Invent

15 to 30 people in the room, capturing every idea before filtering, then refining. Each night we test what we've got, so the room walks in the next morning with real feedback instead of guesses.

~8 Weeks

Learn & Reduce Risk

After the session, we coach rapid cycles of learning to assess and reduce risk on the strongest ideas before you commit to full development.

40%

Successful organizations have 40% of sales coming from products or services they didn't sell three years ago. That number may not be right for you, but our process will take you from where you are today and move you closer to a sustainable future, and eventually, growth.

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