Helping Companies Innovate

We use a validated process to help your company innovate just like how we’ve helped 100s of other companies innovate over the past 35 years.

Never Ending Improvement

We are professional innovators with experience and expertise in innovation systems and creating, communicating, and commercializing radical ideas.
But even with our pedigree, we continue to learn and improve how we innovate and educate others. No matter how you get started, we will enable your team members to be proactive problem solvers and your company to be more successful with innovation.


Create radical innovations that proactively lead your marketplace.


Stimulate creativity, innovation, and culture change with a hands-on learning experience.

Validated Innovation Systems

Increase Value & Decrease Risk with a better Innovation System

About Eureka! Ranch

Eureka! Ranch was founded more than 35 years ago by Doug Hall.  Doug was at P&G and got a record number of innovations shipped in a short period of time with a tiny staff and budget (9 products in 12 months with a  team of 3).  

Doug left P&G and founded Eureka! Ranch and started helping large companies like Nike, American Express, and Disney create big, disruptive ideas.

Today the Ranch is led by CEO, Maggie Nichols, and a strong cadre of innovators, engineers, educators, and programmers, with founder, Doug Hall, remaining actively engaged as CIO and on special projects.  
We help organizations in 3 ways:

1) building their innovation pipeline,
2) improving their innovation process, and
3) training their people to think more innovatively.  


Ideas Invented and Tested

People Trained and Certified

How It Works

We help organizations in 3 ways: 1) building their innovation pipeline, 2) improving their innovation process, and 3) training their people to think more innovatively. We work with large multinationals, non-profits, and small and mid-size companies around the globe to help them think & act smarter, faster & more innovatively.


Eureka! Ranch’s team of seasoned innovators has helped companies invent, vet, and advance more innovations than any company on earth. Our Eureka! Inventing approach offers a healthy blend of art and science. Validated systems including pre-research with 6 sources of stimulus are used to spark big ideas, and advanced digital tools enable real-time idea capture, rapid research learning cycles, risk-adjusted forecasting, and more to drive out fear and encourage bigger, bolder thinking.

Project Acceleration

Radical innovations rarely reach the marketplace and have success rates worse than slot machines. Our innovation system not only gets radical innovations commercialized but with less risk.  Applied to more incremental ideas and companies are seeing project speeds 6x faster than before.  


Training People

To win in today’s marketplace a “reactive” mindset must be replaced with leadership, and leadership by definition is about proactively leading innovations in strategy, customer offerings, and how we work together to accomplish our organizational mission.
Innovation Engineering Training is about enabling people to take action on ideas by providing them the education, tools, and process they need to turn their ideas into reality.

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"“I had what I thought was a great idea but struggled with written concepts to persuade customers to buy my idea rather than stick with what was already available in the market. Eureka! helped me to write concepts in a structured way and to run rapid research testing on them with potential consumers Within 1 week I received market data and analysis from the Eureka! team that enabled me to give customers the proof that consumers love my idea and are willing to buy it in preference to the industry standard. The speed and quality of their work was impressive, supported by unique Rapid Research software, helping me get the results I needed at a fraction of the cost and time of traditional market research.”"

David Rimmer

Managing Director, Unette Packaging


Answer a few questions so we can better help you and in return get access to the Driving Eureka! Audio Book about System Driven Innovation that enables you and everyone on your team to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science.

Innovation Kits
We work with organizations of all types and sizes, which best describes you? *


3849 Edwards Road
Cincinnati, Ohio 45244


(513) 271-9911

For Individuals

Training Courses

Software & Tools


For Companies

Inventing Sessions

Project Management and Acceleration

Innovation Learning Management System