Innovation College (aka: the Innovation Engineering Mastery Course) teaches you the full 48 skills that make up the Innovation Engineering curriculum AND teaches you how to apply them to your work.   

It’s a graduate school level experience leading to Innovation Engineering Black Belt Certification.  Importantly over 80% of the time required to receive certification is focused on doing your current job faster, smarter, and more successfully. 

To survive companies need a durable competitive advantage. No technology, plant, product, or market will ever be that. The only durable competitive advantage is your people and their ideas. The key issue to me is that Innovation Engineering creates a repeatable process that leads to a durable competitive advantage
— Walter Werner, Deming Master Black Belt


As an advanced course, you'll learn 48 innovation skills that make up the Innovation Engineering 'Body of Knowledge.'  They are the complete set of skills taught in Innovation Engineering graduate school programs across the country.  But in this Mastery Course, the instruction has been condensed to fit into an executive course that anyone can take.


  1. Meaningful Uniqueness 
  2. Stimulus & Diversity
  3. Exploring Stimulus
  4. CREATE Sessions 1.0
  5. Unrelated Stimulus
  6. Patent Mining
  7. Insight Mining
  8. Market Mining
  9. Advanced Create Methods
  10. Future Mining
  11. Wisdom Mining
  12. Professional Grade CREATE


  1. PDSA Plan, Do, Study, Act
  2. PDSA - Best Practices
  3. PDSA - Concept Prototypes
  4. PDSA - Functional Prototypes
  5. PDSA - Rapid Research
  6. PDSA - Reducing Forecast Variation 
  7. Cost & Price Estimating
  8. Business Models
  9. Proprietary Protection
  10. Organizing for Success
  11. Business Opportunity Reco
  12. Innovation Decisions


  1. Strategy Activation - Blue Card
  2. Concept Writing - Yellow Card
  3. Concept Improvement
  4. EstImating Concept Value
  5. Optimizing the Whole Concept
  6. Concept Feedback Systems 
  7. Advanced Benefit & Proof
  8. Oomph
  9. Technology Translation
  10. Meaningful Marketing Messages
  11. Real World Communications
  12. Proactive Selling Pitches


  1. Appreciation for a System
  2. Knowledge about Variation
  3. Psychology
  4. Theory of Knowledge
  5. Strategic Alignment
  6. Departmental Alignment
  7. Rapid ResearchOperations
  8. Rapid Research Analytics
  9. Collaboration
  10. Patent ROI
  11. Diffusion of Innovation Mindset
  12. Personal Leadership


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Before attending Innovation College you use your private Innovation Engineering Labs tool portal to view 100+ short digital classes that cover the four Innovation Engineering college courses.

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The five days of Innovation College makes the digital learning real…

Day 1 CREATE - Teaches a system that enables anyone - no matter how creative they feel they are - to problem solve, create improvements, or invent breakthrough ideas.

Day 2 COMMUNICATE - Teaches a step by step system for helping everyone communicate the ideas they create with clarity. The consequence of sharper communication is improved collaboration, alignment, and most importantly smarter and deeper thinking on how to make the idea successful. 

Day 3 COMMERCIALIZE - Teaches how to turn ideas into reality faster and with much less risk of failure.  It's probably the most fun and liberating of the Innovation Engineering courses.  

Day 4 MAKING IT REAL - This course enables students to see how the parts of Innovation Engineering work together as a whole system. 

Day 5 SYSTEM DRIVEN LEADERSHIP - This course teaches you how to lead major projects and improvements in how your teams, departments, divisions, and outside resources work together.




The final step to Innovation Engineering Black Belt certification is application of the learning to real world projects that really matter to you and your organization.  A coach provides in person, phone, and or on-line feedback depending on the support package you select. There are no “tricky tests” or “games played.” The certification process is singularly focused on developing your skills and confidence in leading innovation at a world class level.


Productive value of the mastery course

In a follow up study, participants that achieve their Black Belt certification run 24x more projects than people with a basic understanding of innovation. And those projects are worth 28x more to the top line of the organization.

Surveys document it.  Participants mention it. But sometimes nothing's better than hearing it from someone who's been through it before.


It gives you a completely different perspective on leading and managing businesses. Businesses have to be fast moving. Have to adapt rapidly. This gives you the tools to really think in different and dynamic ways...It gives you a completely wholistic view of how to really develop and change your business in a way that’s proven.
— Ken Grier, Premium Brands Leader & Innovation Engineering Black Belt, The Edrington Group

It really provides you with tools and resources and a process to actually innovate.
— Rehana Absar, Sr. Associate, Alliance for Strong Family & Children (Social Sector)

We run everything through IE. We’ve been able to see improvement in efficiencies on our manufacturing floor and in our product development. We have a lot more acceleration.
— Bill Matthews, CEO, Worksite Lighting


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Each Mastery Class is led by Doug Hall, CEO and Founder of Innovation Engineering and the Eureka! Ranch. He's literally written the book on innovation, having authored 4 books on the subject with the 5th due in bookstores in Summer, 2017.

He’s been named one of America’s top innovation experts by: A&E Top 10, Inc. Magazine, The Wall Street Journal, DATELINE NBC, CNBC, CIO Magazine and the CBC. 

Doug's 40 years of front lines experience, dynamic style, and incredible storytelling make every class unforgettable.


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Maggie Pfeiffer is the Director of Education for Innovation Engineering and has educated 1,000s of people in innovation across industries.  She also works hand-in-hand with universities optimizing the undergraduate and graduate programs.  

She's worked directly with individuals and companies like the The March of Dimes, The National Wildlife Federation, PepsiCo, and others to help them incorporate innovation into their job or the organization as a whole.

Her calm demeanor and easy-going attitude make her the perfect coach and teacher.  When Maggie’s coaching, your success is guaranteed.  She is a Miami University graduate, who is a true entrepreneur at heart, successfully building and running her own business, Reborn By Maggie.


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For the Training Course + Tools + Coaching + Certification which includes video pre-work, 5 in class days and 6 months of coaching on application assignments that apply to your real work = $15,000* USD per person.

*  pre-work and 5 day course only options are available.

PRIVATE Programs are the most effective approach and our most popular option, as they enable deep conversations on the application of the teaching to your immediate world. Open Enrollment PUBLIC Programs are an option for smaller groups.


Use, the form below to contact us for more information and to register: