• Swissotel Chicago (map)
  • 323 East Upper Wacker Drive
  • Chicago, IL, 60601
  • United States

Cheers! How innovative market research accelerated the creation of Whiskey for millennials

  • Moving from idea to quantitative research in hours rather than days or weeks
  • Using an artificial intelligence app that “reads” consumer concepts and provides instant feedback
  • Blending digital systems with field systems to reduce cost and increase speed