Submitted by Doug on Tue, 05/19/2009 - 05:12
Uniqueness sets off a chain reaction of benefits. When your offering is unique, it’s easier to get distribution and awareness. Your trade customers have a real reason to stock products that are genuinely new, as opposed to simply another variation of the same old stuff.
When you’re really new and different, it’s easier to make a profit, as customers have no viable alternative. And with no direct competitor, you don’t have the downward pricing pressure that commodity markets experience.
Submitted by Doug on Mon, 05/18/2009 - 09:23
A monumental study involving 239 new products and 3,500 consumers tracked over 52 weeks identified three distinct strategies for achieving success in generating trial of new initiatives. As the leader of your organization, you need to make a commitment to one and focus your organization’s energy.
