"I think true innovation wins over false marketing. It just takes longer." - James Dyson
Dyson is an industrial designer who is doing less than glorious work - innovating and improving vacuum cleaners. Vacuum cleaners - can you image spending your days thinking about dust, dirt, and all the other goodies sprinkled throughout homes and tucked inside couch cushions?
But, he toils away each day, getting his hands dirty, digging into the challenge - thinking about new ways - meaningfully different ways - to solve people's problems.