Technology Translation Workshop

3 Step Process for Assessing & Accelerating the Commercialization of Technology

Step 1: Translation

Challenge: Researchers speak technology and patents but businesses speak products & profits. 

Solution: Discipline process for translating any technology into real business opportunities.                                      

Step 2: Valuation

Challenge: Assessing the true commercial potential of an innovation.

Solution: Market Validated Sales Forecast for your innovation, identifying strengths and weaknesses.                                                            

Step 3: Access & Acceleration

Challenge: Gaining access to potential partners.

Solution: Develop Action Plan for Accelerated Development & Connect with Commercialization partners.

Powered by Merwyn Business Simulation - "The World's Most Truthful Early Stage Sales Forecasting System"

5-page Mini-Business Plan for Innovations

Merwyn Business Simulation speaks the language of business by highlighting the innovation's sales forecast, development status, proprietary protection status and the concept score.  The concept score reflects how the final decision maker views the overt benefit, dramatic difference and reason to believe - all key factors in successfully selling your product and making money.  Merwyn Business simulation acts as an assessment tool, a coaching and development tool, and a powerful marketing tool when looking for potential partners, investors, manufacturers, distributors and customers.  It provides diagnostics on strengths, weaknesses and suggestions for improvement for the technology.


How Does it Work?  Unlike "black box" forecasting models, MBS is fully transparent and costs less than any other reliable concept testing systems.  This means that it can be used early and frequently during the development process to educate and empower the innovation development team as they allocate resources to the key areas of variation and uncertainty.  Leading sales forecast models use specific estimates of as many as 2,000 inputs to generate a specific estimate of sales.  The MBS system uses 84 inputs of key values, and the uncertainty of values, to generate an assessment of pessimistic, most likely and optimistic odds of success.


Merwyn Business Simulation has tested over 20,000 new innovations of fortune 500 companies, SMEs, inventors and researchers over the past 10 years.


Contact us to discuss getting a Merwyn Business Simulation Research Report for your innovative product or service.