Eureka! Concept Development focuses exclusively on persuasive articulation of the customer or consumer promise.  The output is a series of optimized written concepts.  These concepts can be based on existing technologies, brand assets or customer/consumer insights.

The actions most commonly taken following a Eureka! Concept Development project includes: 1) Further market research such as BASES testing, 2) R&D evaluation of concept feasibility or 3) Straight to market development approval when there is low risk.

Eureka! Inventing is a significantly more comprehensive process that increases your odds of a concept actually gets to market by a factor of 5 or more.  It’s an iterative optimization of 1) Customer/Consumer Promise, 2) Product/Service Reality and 3) the Business Case.  It’s a more “hands on” process of continual improvement to increase potential, reduce risk and increase profitability.

The actions most commonly taken following a Eureka! Inventing project include: 1) Senior Management Approval to Deeper Development, 2) Senior Management Approval of A Go To Market Game Plan or 3) Straight to market development approval when the benefits are significantly higher than risks of non-action.

If you already have consumer insights from a previous research study or consulting project we seamlessly blend them into the Eureka! Idea Engineering session through: 1) pre work assignments, 2) written stimuli in idea journals and/or 3) as  presentation stimuli as part of the program agenda.

If you don’t have enough consumer/customer insights we suggest conducting a Engaging your customers/consumers in development of actual concepts using our Eureka! InterAct process.  This advanced form of qualitative insight mining takes insights to a new level.  Your customers/consumers are challenged to think deeper about what they really need, want and desire.  AND, instead of simply voicing options they’re guided in the actual writing of real concept outlines with Overt Benefits, Real Reasons to Believe and Dramatic Differences.  These concepts are then used as stimulus for deeper thinking and development during your team’s Eureka! Idea Engineering Session.

Following the creation of ideas, the Merwyn research system is used to benchmark concept strengths, weaknesses and potential.  Depending on the situation this is often enough to make concept decisions.  If more input is desired to make a decision or optimize the ideas a Eureka! InterAct session can be held with your customers/consumers as well.

Projects can be run anywhere in the world – including at our legendary Eureka! Ranch facility in Cincinnati, Ohio USA.  Factually, location makes no difference on the project quantitative results.  That said, on a qualitative basis teams often feel that the Eureka! Ranch experience is a powerful team building exercise as the work hard/play hard environment stimulates new connections and bonds between team members.  Click here to tour the facility.

All potential projects start with a FREE Concept Development Readiness Audit that involves quantitative benchmarking of manager attitudes and skills towards concept development.  An on-line quantitative assessment of your staff’s readiness to create ideas and readiness to execute ideas quantifies what methods will be most effective for helping your team create and select ideas that your existing system can best execute successfully.   All responses are benchmarked versus world-class standards. Areas explored include:  1) Attitude Towards Project Objective 2) Cultural readiness for creating bold innovations, 3) Cultural readiness for executing bold innovations and 3) Innovation skill perceptions

Eureka! is one of the few consultancies that is equally expert on industrial and B2B businesses as well as consumer offerings. 

Eureka! is one of the few consultancies that is equally expert on services, new customer and marketing innovations as well as product based innovation.

To view a list of industries we’ve worked in click here.

We have found that the first screening decisions are the most important ones as they set your path for development. In the place of classic qualitative research for initial screening Eureka! Concept Development utilizes our patented Merwyn Concept Research. It’s a unique system that quantifies how obvious and self-evident your idea is to potential customers. It’s been validated 1) as predictive of BASES research, 2) as predictive of AcuPOLL Research, 3) as predictive of marketplace trial results, 4) as predictive of direct response redemption rates and 5) as being 7 times smarter than qualitative research/judgment.

Merwyn Concept Research brings a healthy dose of reality into your concept development process so that you don’t waste time, energy or money chasing concepts that are not clear, focused and disciplined.

Answer #1 - Our PROCESS will multiply their creativity. Our Idea Engineering system is specifically designed to help logical, rational managers increase their ability to develop meaningfully unique ideas. Quantitative research on ideas developed finds that Eureka! Idea Engineering creates 8 times more "big ideas" than classical "right brain" brainstorming/ideation systems.

Answer #2 - Our TRAINED BRAINS will ignite fresh thinking. With classic Eureka! Concept Development you have 8 Trained Brain Facilitators on site AND 4 Trained Brain Writers who remotely work overnight to write, double or even triple your outlines (depending on project format) into written concepts providing Fresh Ideas and Stretch Ideas for your team to consider the next morning.

Independent thinking by Ranch Trained Brains - from way outside your "box" - opens your minds to fresh and original ideas and importantly ways to articulate the ideas. Importantly, Ranch staff are real experts. Collectively they've written and tested more concepts than any team on earth ---15,000+ at last count!

Eureka! Concept Development projects classically include the following:

• Background interview with key leaders to discover top opportunities, threats an stimulus for creating ideas
• Eureka! 7.0 idea Engineering workshop with your staff for idea leads.
• 2 onsite Eureka! Trained Brains to help ignite fresh thinking from your team
• a remote team of Concept Writers to create fresh ideas and take thinking further
• 12 Merwyn Concept Analyzer Tests

Eureka! Concept Development projects are available directly from the Eureka! Ranch or through Eureka! Expert affiliates around the world.

To work with the Ranch directly:

call (513) 271-9911 and ask to speak to the Eureka! Consulting Group or click here to e-mail a request for them to contact you. Kari McNamara or Bruce Hall would be happy to talk to you. 

Bruce Hall is Managing Partner of the Eureka! Consulting Group. He has over 20 years of experience working with Fortune 500 companies to help them grow their businesses and their brands.  

Kari McNamara is Senior Partner of the Eureka! Consulting Group.  She's been with Eureka! for 14 years and has worked with 100+ clients on everything from short-term pipeline fills to long-term new brands and businesses.

Or you can choose to work with Eureka! Expert affiliates that blend our tools with their expert advice:

AC NIELSEN/BASES is the world’s leader in volumetric forecasting for new products. Their staff is expert at helping you evaluate and improve your odds of success in BASES testing and consequently in the marketplace. For more information contact your BASES representative or click here to e-mail a request.

Fresh Growth is a specialized consultancy focused on food and beverages for both the foodservice and retail channels.

Lance Jensen, is a Partner in the firm. He has 20+ years of experience bringing innovative products to market. Click here to visit FreshGrowth Web Site or here to e-mail a request to them .

Eureka! Inventing Ltd., out of the United Kingdom, is led by Stephen Castens.  Stephen has 20+ years of experience in advertising and can be contacted directly on +44 (0) 1858 565275.